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July 19th, 2013 - 09:44 PM
Next to creating your art, the most important function in your art business is marketing. If you are not concerned about marketing then you are more likely just pursuing your passion or engaging in a hobby. If you are looking to grow your brand, expand your markets and make money, then marketing should be on your list of business skills to master.
Understanding the basics is key in planning your marketing efforts and executing effective strategies. The Four P’s are the key ingredients which go into was is called a “Marketing Mix”. Take a few minutes to familiarize yourself with these concepts - these are the things upon which you will build on. In future articles we will discuss ideas and strategies on how to really stir up your “Marketing Mix”