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Art Marketing Grow Your Art Business By Talking to Your Customers

Blog: #53 of 61 by Neil McKenzie

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June 15th, 2013 - 08:48 PM

When working with artists I find that most don’t use one of the easiest tools to take a pulse of the market, check up on their competition and grow their business – talking to their customers! Good organizations are in continuous contact with their customers, not just a “Hello or how are you doing?” when they make a purchase.

Whether you have an extensive customer list or are just starting out in your art business, finding out more about your customers is one activity that can make a difference to your bottom line. If you don’t have any customers yet, then a good strategy is to find a competitor with work similar to yours and find out what their customers are all about.

I like to use the art analogy of “painting a picture” of your customer. What do they look like in terms of income levels, demographics, geographic location, lifestyle, traditional and online media habits, and social media preferences? If you can paint a picture of your customer then finding more of them should become easier.

In this article we will look at how to go about learning more about your customers and I have also included a sample questionnaire to get you started. Are you talking to your customers?

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Art Marketing Grow Your Art Business By Talking to Your Customers

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06/16/2013

08:24 AM

Saint Petersburg, FL

Thank you for the article. I am such a newbie I don't even have a following yet (paying clients). But I'll keep in in my favorites until I do!

06/17/2013

10:31 AM

Evanston, IL

This approach doesn't work if selling exclusively on FAA since you have no connection to who purchased your work. We find this aspect of selling on FAA very disappointing.

06/17/2013

04:16 PM

Centennial, CO

Tammy - Keep at it and you will soon have a following (paying clients)! Start to paint a picture of your ideal client and then go after them. University - One of the great things about FAA is that it provides you with a platform to showcase and sell your work with a minimum of hassle. Drive traffic to FAA from as many sources as you can, such as social media, advertising... Through these channels you can start to collect information to "paint a picture" of your customers.