Fine Art America is the world's most powerful sales and marketing tool for photographers and visual artists.
Simply open an account, upload your images, set your prices for all our available products, and you're instantly in business! FAA provides you with an e-commerce website, fulfills your orders for you, and sends you your profits each month.
When working with artists I find that most don’t use one of the easiest tools to take a pulse of the market, check up on their competition and grow their business – talking to their customers! Good organizations are in continuous contact with their customers, not just a “Hello or how are you doing?” when they make a purchase.
Whether you have an extensive customer list or are just starting out in your art business, finding out more about your customers is one activity that can make a difference to your bottom line. If you don’t have any customers yet, then a good strategy is to find a competitor with work similar to yours and find out what their customers are all about.
I like to use the art analogy of “painting a picture” of your customer. What do they look like in terms of income levels, demographics, geographic location, lifestyle, traditional and online media habits, and social media preferences? If you can paint a picture of your customer then finding more of them should become easier.
In this article we will look at how to go about learning more about your customers and I have also included a sample questionnaire to get you started. Are you talking to your customers?