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Art Marketing Sell The Sizzle or the Steak

Neil McKenzie

Blog #103 of 107

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May 19th, 2013 - 06:24 PM

Art Marketing Sell The Sizzle or the Steak

There is an old sales adage that says “sell the sizzle not the steak”. For most art and creative products there should be a lot of sizzle to talk about. Have you ever noticed that in some restaurants that the kitchen is out in the open or that the waiters walk by the tables with sizzling platters? They do this because the sights, sounds and smells of a tasty dish evoke emotions and spark interest – in essence they are selling the sizzle not the steak and you can too!

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Neil McKenzie

3 Years Ago

Centennial, CO

Thanks RL!

RL Rucker

3 Years Ago

Bordentown, NJ

Nice job on this article. It got me thinking...