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Art Marketing Selling Art Is Like Selling Potato Chips

Neil McKenzie

Blog #102 of 107

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May 26th, 2013 - 09:48 PM

Art Marketing Selling Art Is Like Selling Potato Chips

You can learn a lot about selling and marketing your art by looking at how other types of businesses sell and market their products. OK, so selling art is not exactly like selling potato chips but they have more similarities than you might think. What successful companies have in common is a grasp for the basics of marketing, consumer behavior and a good plan of action with the management to execute it. In this article we will take a look at how potato chips are sold and marketed and some ideas how you can apply these to your art business.

If you have some marketing ideas or techniques that you have learned from other businesses I would be interested to see your comments.

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Ruslana Lev

3 Years Ago

Mississauga, ON

This is a useful article, thank you, I agree with you fully on the points outlined, I think I'll be using that phrase myself now too :) humorous to the point of truth

Neil McKenzie

3 Years Ago

Centennial, CO

Hello Jean, Thank you for your compliments! I think renting art is a great avenue to generate income and to have more people become familiar with your work. One idea you might investigate is that many companies that rent things also have a "rent to own" program. In essence the rental payments would be applied to purchasing the product or art in your case. Thanks again for the comment and the best of luck!

Paris

Hello Neil, Great article and good idea. I have in france and belgium the project to rent art paintings for short time and exhibitions. What is your approach on this project. Sincerely