Fine Art America is the world's most powerful sales and marketing tool for photographers and visual artists.
Simply open an account, upload your images, set your prices for all our available products, and you're instantly in business! FAA provides you with an e-commerce website, fulfills your orders for you, and sends you your profits each month.
Brand is usually associated with the marketing world. For some the definition of brand means your logo or logo type. Today brand has come to encompass much more than marketing to include your product or service, the quality you provide, how you treat your customers and the total experience provided by your company. It goes across all business functions and is determined by your employees, customers, suppliers and stakeholders.
Effective marketing activities are key in developing your brand but they are not the same as your brand. Marketing activities are things you do, brand is how you or your products are known or perceived in the marketplace. I’m always amused when someone says “We do branding” – to me branding is something you do with a piece of hot iron to the backside of a cow.