Colour In Your Life Offers New Concept for Artist Promotion

Carolyn Edlund

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January 30th, 2014 - 11:16 AM

Colour In Your Life Offers New Concept for Artist Promotion

Artist Graeme Stevenson is bigger than life. He has developed “Colour In Your Life” which is a popular Australian television series featuring visits to art studios, showcasing the artist with their work.

Each episode opens with Graeme riding his Harley Davidson to the studio visit and interviewing the featured artist in person. I caught up with him recently to discuss his ideas about serving artists on an international level.

AS: Tell us about your concept.

GS: I have been selling my Art through galleries in the states and on TV in Los Angeles for a while now. I’ve travelled the world extensively and lived in a number of countries on the way, and have always had a reasonably adventurous streak in me starting as a young boy.

I have been a practicing professional Artist for 30 years and have seen many galleries open and close over the decades with some horrible results for Artists who never ever saw their work again once the gallery was closed. Bad agents and expensive shows, magazine ads that most often did not deliver, all said to me over time that there had to be a better way.

After being involved with TV in the States, I realized that with the right format and platform, a show could be developed that enabled Artists to educate viewers about what they do. At the same time, we could entertain potential investors and clients about who the Artist was and what they did to produce their creative works.

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Glenise Clelland

1 Year Ago

Noosa, Qld

Congratulations on putting into words my thoughts on Colour In Your Life which has opened new horizons for so many excellent artists in Australia. This article expresses my thoughts having taken part in episode 6 and showing my art to a wider audience.