November 15th, 2012 - 11:24 PM
Success on Fine Art America is up to you! FAA just provides the fulfillment.
Sramana: What accounts for the success of some artists and the lack of success of others on FineArtAmerica?
Sean Broihier: There is a disproportionate distribution of wealth because we do not have a huge bulk of buyers relative to artists. There are some artists who are making an enormous amount of money and some who are making relatively little money. It all comes down to how the artists take advantage of the tools we give them and how they market themselves. The artists who are making $5,000 to $10,000 a month are putting in the required time and energy to generate their own sales. They are doing email campaigns, they are going to art fairs, making TV appearances, and attending trade shows. We are just doing fulfillment orders for those types of artists.
We are a marketplace that gives you tools to be successful. With so many artists on the site, we cannot provide them all with individualized sales and marketing attention. All we can do is give them tools to help them be successful. People who sit around and take the wait-and-see approach will have one or two sales a year. As for anything in life, you will not be successful unless you put effort into it.