How to Get Accepted by the Press

by Carolyn Edlund

There are ways to approach the press that don’t work and lead to frustration. But how can you make those connections that get results?

Understand what is newsworthy.

The press needs good stories to publish, on many topics. And, luckily for you, they need them on an ongoing basis to keep churning out all those articles. As an artist, you are interesting to begin with, and you have a creative business that is fascinating to most people.

Create a compelling story to share about your unique inspiration, your mission, exhibition or project and write it in a concise format to share with the press. Give them the information that they need to craft an authentic and impactful article that speaks to their audience and drives interest.

Remember that emotional resonance is key to making that connection, so before you tell your story think, “What is fascinating about my work?” “How does it relate to other people and what they value?” and understand why your story will jibe with their readers.

Build your network and start there.

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