May 23rd, 2013 - 07:19 AM
Whether you exhibit your work at trade shows, or just want to publicize your collection, you need a press kit that works.
When attending a trade show, itís an advantage to prepare kits for the Press Room, such as these seen recently at the National Stationery Show in New York.
Only about 10% of exhibitors create press kits. Ignoring this potential for publicity in the press is a huge mistake. After all, you pay thousands of dollars for a show booth. Why would you throw this opportunity away?
Press rooms are often crowded with reporters, bloggers and freelancers looking for something exciting to write about, and they look to press kits for inspiration. So, what are they looking for?