Peddlers of Optimism and Hope

Carol Allen Anfinsen

Blog #97 of 317

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December 17th, 2012 - 07:36 PM

Peddlers of Optimism and Hope

New apps and sites are popping up everywhere. Each one promises to do more for your business than the last. Ive tried them all. Most of them are free, at least in the beginning. The success of the app seems to be in proportion to how much you are willing to spend on your dream.

Many social networks are selling something that will make them richer while depleting your budget. Few deliver what they promise. Many of the sites Ive tried have already petered out; unsuccessful in their attempts to make the sale. Theres always a gimmick or a hook to reel you in, but not enough to permanently keep you.

What they all offer is optimism and hope. Try us and well bring you oodles of customers. Try our service for 60 days and well bring you 1,000 new hits. If your hope is still there after 60 days, theres a charge; but you may be willing to fork out a few dollars per month to keep your dream alive.

Peddlers of hope tie into our gullibility. They, too, have a dream but theyre counting on you to make it come true. So we bite! We take the bait and run with it, hoping that eventually well make up for our losses. After all, it takes money to make money, or so weve heard.

Our insecurities add insult to injury. We begin to believe the network hype. Weve bought into it before when we try a new product or test a new theory. Were sold when our hopes and our vulnerabilities meet at the tipping point. Its like a global game of chance. You scratch my back and Ill scratch yours. You follow me, Ill follow you. You befriend me and Ill befriend you. You look at my stuff and Ill look at yours.

If were lucky, that rare interested person comes along and takes the time to look at our wares. They may even consider buying. A purchase here or there keeps our dreams alive, and were off chasing rainbows on the next latest and greatest app or social site.

Time is a valuable commodity. How we use it and where will determine our own personal success. Connecting with the appropriate online audience and with targeted customers is the key. We must be shrewd as well as friendly. We must learn to weigh the value of each opportunity. Otherwise we may end up spinning our wheels in a kaleidoscope of schemes and distractions.

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