Looking for design inspiration?   Browse our curated collections!

Smart Marketing Strategy Serve Up Your Art

Carolyn Edlund

Blog #17 of 226

Previous

|

Next

June 23rd, 2015 - 09:43 AM

Blog Main Image
Smart Marketing Strategy Serve Up Your Art

by Carolyn Edlund

You’ve seen them: food packages with a photograph on the front and the words “suggested serving” that idealize that frozen macaroni or can of corn you are considering. Showing the use of a product is smart marketing, and artists can translate this to their own businesses through the use of “in situ” photos.

Open
ARTSY SHARK
HOME
ART + BUSINESS »
ABOUT
SERVICES »
CONTACT
Smart Marketing Strategy: Serve Up Your Art
LEAVE A COMMENT (EDIT)

1
by Carolyn Edlund

You’ve seen them: food packages with a photograph on the front and the words “suggested serving” that idealize that frozen macaroni or can of corn you are considering. Showing the use of a product is smart marketing, and artists can translate this to their own businesses through the use of “in situ” photos.



In Situ photo of artwork by Paula Ogier
In Situ photo of artwork by Paula Ogier. Left: “Celestial”, Right: “August Moon”


Online sites that sell artwork do this all the time, by helping shoppers visualize how their purchase will look – in a mat, in a frame, on the wall. In a bedroom or a boardroom.

Showing work “in situ” gives the shopper a good idea of the scale of the work, its impact on a room and a clue where it belongs in their home or office. This provides an excellent shopping experience for the customer. They love the art, and then your presentation process takes them farther. They can imagine owning the piece . . . and bingo, they are reaching for their wallet.

Use “in situ” photos when marketing your own art. Place them on your website, in a brochure, or even on a large banner in your show booth. Bump up your sale by showing artwork grouped together, like the photograph at the top of this article that shows digital art from artist Paula Ogier. Could you imagine buying just one of those two pieces? Nope. They look fantastic as a set, and they belong together. So, you will just have to spring for both!

Read the Complete Article

Comments

Post a Comment

There are no comments on this article.   Click here to post the first comment.