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The Importance of the Picture

Blog: #57 of 98 by Carolyn Edlund

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September 17th, 2013 - 01:32 AM

Professional photographer Scott Mead gives a few tips on capturing great images of your work, in Part One of his series on the importance of the picture.

Last week at one of my regular shows, a fellow artist asked me for some advice on taking images of their work. They went on to explain that they needed photos for a new catalog and their website, and that they had tried taking pictures indoors, outside, on their patio, but they never looked great, only okay Ė especially when viewed online. Looking at their images, I could immediately see the problem: everything was hand-held, shot in harsh light and the backgrounds were competing for attention with their pieces.

We sat down at a local coffee shop, and with brew in hand, I started to outline the basics:

First, never underestimate the importance of a picture, especially when the intent of the image is to call someone to action. Photography plays a huge role in doing just that, whether itís an image of a sports car on a twisty road for a Jaguar ad; one of Robert Glenn Ketchumís indelible images of Alaskaís Tongass Rain Forest, to save 17 million acres of old-growth forest; or an image of a local artistís jewelry on their Facebook page with the hopes of selling it to a fan of their page.

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