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November 8th, 2013 - 05:16 PM
Networking is one of most important activities your business must perform. Whether your art business consists of only you or you have others in your organization, networking is a must to grow your brand.
You’ve heard the saying “It’s not what you know but who you know” – well not exactly… Successful artists need both good art and skills and know the right people. Networking is about building relationships, not handing out business cards and more than having a lot of friends or followers on social media.
Networking is not a one-time activity – it is something you should be doing everyday of your business life. Networking may lead to direct sales from those in your network or they may lead to referrals and testimonials. In an age of social media and digital everything it is important that you don’t forget your friends, contacts and who you associate with in the REAL world.
In the linked articles I will give you some ideas on who you should be hanging out with both in the real and virtual worlds.