Five winners will be chosen to appear in our next TV commercial which is scheduled to begin airing in July 2012. The commercial will air nationwide throughout the United States and is guaranteed to reach a minimum of 10 million viewers during the month of July. Fine Art America will provide the winners with a month-end summary of all air dates, shows, and viewership numbers.
The commercial will be 30 seconds in length. Each winner will have one of his or her images displayed on TV for five seconds while a voiceover artist explains the Fine Art America business model and the virtues of buying artwork from living artists and photographers.
Each image will fill the entire TV frame and will include the photographer's headshot, name, and hometown overlaid at the bottom left corner (see sample, above).
In addition, TV viewers will be encouraged by the voiceover artist and the on-screen URL to visit fineartamerica.com/tv. On that page, there will be links to each of the five images that were featured in the commercial along with biographies for each of the five winners.