Lane Bryant LIMITED Div Elegance Sleepwear #1 is a photograph by Lonnie Tapia which was uploaded on August 8th, 2011.
Lane Bryant LIMITED Div Elegance Sleepwear #1
Lane Bryant A Division Of The LIMITED operated 850 women's specialty retail stores nationwide. My mission was to help create a new marketing... more
by Lonnie Tapia
Title
Lane Bryant LIMITED Div Elegance Sleepwear #1
Artist
Lonnie Tapia
Medium
Photograph - Advertising / Signage / Large Photo-boards / Hang-tags / Photography
Description
Lane Bryant A Division Of The LIMITED operated 850 women's specialty retail stores nationwide. My mission was to help create a new marketing direction with the goal of achieving a billion dollars in yearly sales. This goal had been unattainable for LB for several years. A very creative image enhancement campaign, and new advertising and marketing approach achieved our corporate goal in 18 months. As the Creative Director I was involved in all aspects of store image, advertising, signage, presentation, photography, print production, and packaging.
Uploaded
August 8th, 2011
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