Beverly Hills, CA
1933 Pierce Arrow Hood Ornament
Photograph - Photo
Fine Art Photo of 1933 Pierce Arrow Hood Ornament - Pierce-Arrow was an American automobile manufacturer based in Buffalo, New York, which was active from 1901 to 1938. Although best known for its expensive luxury cars, Pierce-Arrow also manufactured commercial trucks, fire trucks, camp trailers, motorcycles, and bicycles.
The Pierce-Arrow was a status symbol, owned by many Hollywood stars and tycoons. Most of the royalty of the world had at least one Pierce-Arrow in its collection. Some have described Pierce and two of its rivals among American luxury cars, Peerless and Packard, as the "Three P's of Motordom." Industrial efficiency expert Frank Gilbreth extolled the virtues of Pierce-Arrow, in both quality and in its ability to safely transport his large family. Its wheelbase was 12 ft 3 in (3.73 m). Actor Sessue Hayakawa famously drove a custom ordered gold plated Pierce-Arrow as a status symbol which angered American families and instilled disdain towards Asian males due to his extravagant lifestyle and romances, which resulted in negative stereotypes of Asian men.
Pierce-Arrow advertisements were artistic and understated. Unusual for car advertising, the image of the car was in the background rather than the foreground of the picture. Usually only part of the car was visible. The Pierce-Arrow was typically depicted in elegant and fashionable settings. Some advertisements featured the car in places a car would not normally go, such as the West and other rural settings, a testament to the car's ruggedness and quality.
Several second-hand Pierce-Arrow cars were bought by fire departments, stripped down to the chassis and engine, the wheelbase lengthened, and built back into fire engines. Some of these fire engines were in service for up to 20 years
March 16th, 2013
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