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1937 Cord 812 Supercharged Phaeton
E.L. Cord's, Cord Corporation, was noted for innovative, sometimes extreme, designs incorporating the newest ideas and technologies. In almost every way, each of Cord's automobiles were more like concept cars than what would be considered regular production cars. Perhaps no single Cord design reflects the company's and Cord's own approach to car making than the Cord Model 812.
The designers at Cord managed to take shapes like arcs and rectangles and create something radical, and yet, that looked so good. And the 812 is perhaps the most extreme adaptation. Minimal was not in the company's vocabulary.
E.L. Cord had been able to rescue Auburn Automobile Company, and then, negotiated the purchase of Duesenberg in 1926. That wasn't enough for Cord. He wanted to have his own car manufacturer that would produce his kind of automobiles. Therefore, later on in 1926, Cord launched the car company bearing his own name
February 8th, 2013
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