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Reading Cover Girl at the beach.
Photography by Edward M. Fielding
CoverGirl is an American cosmetics brand founded in 1960 in Maryland, by the Noxzema Chemical Company (later called Noxell) and acquired by Procter & Gamble in 1989. The Noxell Company advertised this cosmetics line by allowing "cover girls", fashion models who appear on the front cover of women's magazines, to wear its products. CoverGirl makes up for lack of direct individual customer service by providing a wide variety of cosmetics available at reasonable prices
January 29th, 2013
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