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A hooded figure with a pistol moving towards a blood red explosion.
Part of a series of book covers I'm producing for the publishing industry. Room for a would be title and author name are included. This image world well for a cyber-punk, science fiction story or a murder in cold blood detective story set in a cold frozen place or an action adventure spy story.
The mysterious dark hooded figure with pistol gun in hand stands in front of a hurling frozen icy blue background. My book cover series is available as fine art prints via Fine Art America or as Rights Managed work via Arc Angel Images.
I read recently that the self publishing market is just starting to explode. It seems that the wave of senior citizen baby boomers with enough computer skills to get themselves in trouble are coming online with books. They say everyone has at least one book inside them and these seniors have the time and the will to get them out. What they don't have is time to wait around for the publishing industry to accept, approve, edit, option, market and whatever their books.
Novels, memoirs, autobiographies, family histories or even secret locations of their favorite fishing spots are coming out of the closets and minds of these retirees and into book form via self publishing sites such as CreateSpace and Lulu. After working, editing and fussing over the words, when these would be authors next find out is that they will need a compelling cover.
Self-published authors don't have the luxury of a publishing house to push their book to reviewers, radio stations and bookstores. They don't have an established name, fan base or pipeline that will push their book to the New York Times bestseller list. The next 50 of Shades of Gray breakout bestseller? Ain't going to happen if people don't first discover the book. This is where the book cover comes in and is such an important part of book marketing. A strong visual is what's going to stop someone as they browse through the online virtual racks looking for something good to read.
The publishing industry has always invested in top notch talent to design book covers and fretted over small differences in the various designs brought to them by in-house and freelance designers. They'll even put a new design on an old book when they reissue it.
This became apparent to me when my aunt hear that I was designing book covers. She offer that she had once met a woman at a craft show who designed the cover for "The Firm". Of course I had to go online and Google "The Firm" to see what this great cover design looked like - low and behold about 15 different versions of the book showed up, each with a "fresh" new cover!
Self-published books have even more at stake with their cover design as it might just be the ONLY marketing visual the author ever has for their book. They need to stop those crucial first readers who may start a word of mouth campaign on the books behalf if they like it. Of course its up to the author to follow up on an exciting cover design with equally exciting text! My book designs are Rights Managed artwork represented by Arc Angel Images. Prints are also available via Fine Art America.
January 9th, 2013
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