Debra and Dave Vanderlaan
Photograph - Photography
A 1937 vintage Chevrolet truck is shown here in a fine art style, reflected into the shiny blackness to give double the visionary happiness of viewing this fine antique model of Chevy.
The Chevrolet Motor Company
was formed in 1911.
The new company,
started in a Flint garage
as a cooperative venture
between a Belgian-born race-car driver
named Louis Chevrolet and William Durant,
entrepreneur and the founder of General Motors.
The first Chevrolet, the Classic Six,
was a premium car priced at $2,500.
Louis Chevrolet�s motto was �never give up.�
And William Durant didn�t give up on the Chevrolet car
after the Classic Six failed to earn a profit.
He instinctively knew that a high-style
yet affordable car could challenge
the domination of the utilitarian Ford Model T.
Chevrolet joined the GM family in 1917
as the automaker�s low-priced brand,
and within 10 years the �Chevy�
would be the number-one selling car
in the United States.
January 14th, 2013
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