Montreal , Canada
38.750 x 51.750 inches
This original drawing is currently for sale. At the present time, originals are not offered for sale through the Fine Art America secure checkout system. Please contact the gallery directly to inquire about purchasing this original.
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Original Art Nouveau French Vintage Poster Charbon Chimique Cappiello
Drawing - Print
Size: 38.75 x 51.75 inches.
Notes: Poster, Oversize, Lithograph, Linen Backed
Artist: Capiello, Leonetto
Information: For more details, please call 514 656 3301
About The Poster: These lovely red-haired ladies are simply astonished by the usefulness of the carbon flint which is advertised in this poster... astonished, I tell you! An early work by one of the masters of the poster, the colors are warm and vibrant, the ladies lovely and fashionable - in short, poster perfection!
Poster is in very good condition and is linen backed.
Cappiello is considered to be one of the greatest posterists of his age. Cappiello's approach was always image association - the idea that you don't really remember the image of the product itself, but the image of something is associated with the product ... Cappiello was the first who thoroughly understood this, and he applied it with considerable diligence in about a thousand posters.'(Rennert) Born and raised in Livorno, Italy, Cappiello knew at a young age that he would be an artist. In his youth, Cappiello drew caricatures and sketches, which proved he had a natural talent and an ambition that would eventually lead him to Paris in pursuit of his dream. Encouraged by his brother, who was living in Paris at the time, Cappiello endeavored to sell his caricatures to magazines that would pay and support his art. He was so ambitious that he even approached Giacomo Puccini, the composer to ask if he could sketch him. He was successful and managed to submit the images to Le Rire magazine. Soon after, Cappiello became a sought after cartoonist and caricaturist. His style, simple lines with strong colors and an equally strong product message was evident in some of the first commissions he received: an 1899 album of pochoirs depicting famous actresses of the age shows clearly that even as a young man Cappiello had already developed a style which he would use, with incredible results, throughout his creative life. Cappiello's portraits and posters were playful and unique, a quality that bred his success. His illustrations were clean and simple, crossing the boundaries from Belle Epoque through to Art Nouveau to the more modernist approach of Art Deco while still combining styles from previous eras. Because of the simplicity of his graphics, Cappiello was able to produce nearly 1000 posters in his time and was an inspiration to many lithographers to follow. His work is sought after today and may be found in galleries and museums throughout the world.
September 22nd, 2012
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