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35.500 x 50.500 inches
This original drawing is currently for sale. At the present time, originals are not offered for sale through the Fine Art America secure checkout system. Please contact the gallery directly to inquire about purchasing this original.
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Original Swiss Advertisement Poster - Cigarettes Virginie
Drawing - Print - Poster
Size: 35.5 x 50.5 inches
Notes: Poster, Large, Unlined
Artist: Schmid, Max (1921–2000)
Information: For more details, please call 514 656 3301
About the poster: This striking over-sized poster promotes a brand of cigarettes called Cigarettes Virginie. The poster was designed by famed Swiss designer Max Schmid. Featuring a smoking and extremely jolly looking man dressed in a sailor suit hugging a large pack of cigarettes, this playful poster is unlined and in excellent condition.
About the artist: Schmid was "one of the important contributors to the Geigy style, and an exemplar of what we now regard as ‘classic’ Swiss Design. As the art director of the Geigy design studio for 23 years, Schmid influenced and shaped the corporate design identity of an international company which later became synonymous with ‘Swiss Design’ of the 1950s and 1960s, and yet, many readers may be surprised that his work features so prominently in this retrospective. Max Schmid is – if not overlooked – then taken as axiomatic: he is Swiss Design... Max Schmid (1921–2000) was born in Rheinfelden near Basel. In 1941 he began an apprenticeship in graphic design in the studio of Fritz Bühler in Basel and remained Bühler’s closest collaborator for seven years. It was at Bühler’s studio that Schmid first worked together with Armin Hofmann, who would become his lifelong friend and colleague." (Source: http://www.eyemagazine.com/blog/post/the-romance-of-chemicals)
May 26th, 2014
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