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Red Pepsi Sign
Photograph - Digital Photography
The iconic red Pepsi Cola sign stands out along the East River in New York City, U.S.A.
Here's some history and a video about the new apartment building that was built to hug the sign, giving reverence to its history.
Since the Art Deco-style sign was built in 1933, Pepsi has had seven new logos and 20 different ad slogans. "We never changed that sign because it was so special." said a Pepsi spokesman. "Here you have the most superb of signs, with such history and heritage, just standing there all alone, looking gorgeous."
Designed by the Artkraft Strauss Sign Corporation, the sign once crowned Pepsi's Hunters Point bottling plant, which closed in 1999 and was later demolished.The sign was re-erected and It is still owned and maintained by PepsiCo.
Generations of Manhattanites have grown up looking across the East River at this iconic symbol. Here's the video, you'll have to copy paste it I'm afraid, but worth watching. The new concept it seems is different to the original artist concept shown in the video, now the architect wants to work the corners of the building into a more rounded style that almost hugs the sign, and mirrors the rounded style of sign's lettering.
February 24th, 2013
Viewed 133 Times - Last Visitor from New York, NY on 04/07/2014 at 8:04 PM
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