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While an art major at Moore College of Art, Philadelphia, Pennsylvania, I focused on painting, anatomy, art history, graphic design and fashion drawing, earning a BA in Art in1976. Her first design job was art directing for John Wanamaker's and Gimbel's in Philadelphia, PA, while still a senior in college.
In 1979, I launched a small design business specializing in collateral for retail design and began to work as a freelance artist for many elite Madison and Park Avenue graphic design studios and ad agencies, creating catalogs, brochures, hang tags, logos, and illustrations for packaging. While freelancing in 1980, I became increasingly intrigued by the fine arts, to further my experience and to study with several world renowned painters as a scholarship student at the Art Student's League.
In 1981 coincided with a major step forward in the development of my business. I developed a plan to expand her small home based business UrbanDigits.com by targeting specific design firms whose I she admired. Then sent out a series of promotional brochures, showcasing my best work. The mailings resulted in an immediate stream of challenging and diverse work, which has continued since.
For over 20 years, UrbanDigits has been dedicated to providing innovative creative solutions for the retail industry. My husband Jeff and I have a diversity of experience, and dedication to exceeding our clients expectations. From small stores to mega malls UrbanDigits has been creating change and orchestrating innovative identities. We continue to work with numerous top retail and commercial ad agencies in NYC and have won numerous awards for superior work.
