William Neumann Photography is just Billy to his clients.
From AT&T to MTV they all know that when they call him he gets the job done. He's a people photographer producing corporate and illustrative images for magazines, advertising, public relations and business direct. Based in Rutherford, NJ he can mostly be found in his NYC studio but loves to go to any location. 'Our studio is a classic NYC photo studio but I get really juiced when I have to shoot in a strange place that presents wacky new possibilities.' He has many local clients that include Cushman And Wakefield, Crains Publications, Jones Lang LaSalle, Network Journal, Hudson News Group, Hackensack University Medical Center, New Jersey Monthly, Library Journal, Habitat for Humanity, and Provident Bank.
Variety of subject is important to Billy Neumann. Although he also photographs exteriors, products, events and other disciplines, he primarily focuses on people. “I love hanging out with people and telling their stories. I’m just tremendously interested in each subject I work with.' He shoots a range of work from very fine corporate portraiture to editorial fashion to weirded out slices of life scenes. Sometimes single images tell the story and sometimes a continuing project is needed. 'I really love it when a client will say '...this is what we do, please help us show the world.' Multiple image projects such as annual reports, editorial layouts, catalogues and gallery shows all come to mind.
But a single image can be more powerful and complete in telling a story. 'In what ever situation I'm in, I don't stop unless I can make one image that can stand for the whole job.' In that sense it's hard to explain to people how much time and effort it takes to make terrific images. Commercial photographers stress out over the fact that the whole process looks so easy. But that's the result of a lot of work and planning done beforehand to ensure the possibility of capturing any great image at all.
Neumann also produces fine and abstract art for gallery shows and sale. His personal subjects are as varied as his commercial work. They range from man made and organic patterns, weird juxtapositions, gorgeous tributes to his hometown of Rutherford, Bergen County and New Jersey, stunning NYC streetscapes, tonal flows, nudes, lifescapes, celebrities, personalities...You just have to see it. He has intense interests in Local History (Rutherford and Bergen County in New Jersey), Historic Preservation, Habitat for Humanity, Public Radio, libraries and contributes his pro-bono services to these interests. He is the author of Rutherford: A Brief History and contributes to many publications on local history and preservation.
These days competition for visual attention is fierce. A commercial photographer is asked to produce images that rise above a client's crowded marketplace. 'When I photograph for magazine covers, I remember how important it is to capture the interest of a potential reader in one shot. A consumer has so many choices that they can make. It's always a big thrill to be at a newsstand and watch someone study a magazine and buy it after you've shot the cover for it. That's almost as good as getting paid by the client