Sometimes this forum is just so depressing. It seems every time I log on here, about 80% of the threads are about why you can't sell on this site. The search engine is stacked against you, the "art world" is stacked against you, the sheer number of images makes it impossible to be seen, everyone has a camera, there's nothing out there that hasn't been done already, you need better gear, buyers don't buy "fine art" online, the only people who sell are those who rip off other people's copyrights, yada, yada, yada.
The world has changed. It's still changing. Those who find a way to creatively adapt as things change, will succeed. Those who spend their time figuring out why it will never work, will not. This site is filled with creativity in art, but it seems sadly lacking in creativity in sales and marketing. I don't have the answers, but I'm pretty sure people would rather buy something from Winnie the Pooh than from Eeyore.
Here's a great inspirational address that illustrates what I'm talking about:
“I don't want whatever I want. Nobody does. Not really. What kind of fun would it be if I just got everything I ever wanted just like that, and it didn't mean anything? What then?”
― Neil Gaiman, Coraline
Happy to see this thread resurrected. :-) I figured no one wanted to talk about the positive, judging by the popularity of the negative, lol.
So, anyone want to brainstorm creative marketing with me? I have this idea that one of my target markets are people who have lived in the areas I shoot (mostly northern California, southern Oregon). These areas are disproportionately rural and economically depressed. They are also filled with natural beauty. My theory is that some people who have lived here have reluctantly moved elsewhere in order to pursue better financial opportunities, yet they are "homesick" for the scenery. My dilemma is how to find them and make sure they see my images.
Anyone else have creative marketing ideas that could use some brainstorming/input from the community?
How about looking for Facebook groups...example - the county and some of the surrounding county's I live in have Facebook group called old photos of Montgomery county. My town also has a Facebook page with current local info. Maybe some of the schools from those areas have alumni groups online as well! All of these might be places to find people from those areas.
Thanks Loree ! Yes, it's always nice to see some positive discussions here. He makes a lot of sense and it was an inspirational speech.
Here at FAA we all have 24/7 access to everyone in the world with a computer and internet access. That means if we " Make Good Art " it is only a matter of time until we are discovered and have regular or frequent sales, as well as other opportunities and recognition.
So with that in mind... quite frequently when I meet someone and they ask what I do - I tell them that I am a " World-Famous Photographer ". That gets their attention and they respond with looks of disbelief or remark of utter surprise.
As I hand them my business card with my link to http://www.ScenesFromFarAndNear.com I then tell them that whatever I am currently wearing is my disguise and proudly state that " Unfortunately most people do not know that I am a World Famous Photographer - YET. "
Loree, the only thing I can think of is a blog of sorts reflecting homesickness through your images. For example: Each week pick a particular location and write a blog about how it used to be vs how it is to today (economically) with a few photos and links to reflect upon. Maybe through the magic of Google someone wanting to remember or find out about that particular community will find it. Or as it with most blogs it may just take off.
Also, what JC said - "if only I had a better/more expensive camera". The only image I've sold here three times is something I took with a point and shoot. It's not the equipment, it's the image. And I know what you mean, Loree - I think most people who complain about lack of sales, yada, yada, are expecting to be "discovered" the minute they put their stuff on line. You just have to keep at it. I'm enjoying the journey whatever happens and trying to keep improving.
I just watched the video - I've never seen it. I loved it and him. I feel so much better after having seen it... I feel so much better about making my mistakes and my failures.
Good or bad, they're mine!
Make good art! :) When I heard that it just stuck ... When he said - "this is really great, you should enjoy it!" The light bulb went off over my head because he reminded me - that is exactly the main reason why I no longer sell any of my original paintings that I paint for me. I decided a few years ago that *I* want to enjoy them and I do since they hang on my walls in my home - which is the only place where I can truly enjoy them.
Thanks for the video... it really set the tone for the rest of my day!
Loree Great thread...well said....great message........all around GREAT! Thanks for this......as for marketing I am still figuring that out, but what I have learned thus far
Find a way to stand out...pay attention to what your followers and customers seem to like and sell and make more of that........be interactive.....share works in progress.....be social and involved....put yourself "out there" ... ......stop whining and start doing.....establish your reputation and identity.... challenge yourself....be memorable.......(these are just my opinion and what I have learned....doesn't mean I know what I'm talking about)
Niel Gaiman is one of my favorite authors. He has a gift of simplicity, often enhanced by repetition. It will do. It is enough for the purpose.
And the purpose is pleasure in expression! My favorite book of his is a little child's book called "The Graveyard Book". Sweetly macabre. The ghouls are loathsome and funny, the ghosts very warm and human, the villains most foul, and the protagonist full of potential and determination. The vampire and the werewolf and the lady death are wonderful characters, too. It's a gem.
I have been on this site for a very long time. Love it when a work sales but my main goal is to create art that expresses my view of life. I have not been very active on this site for the last year because I felt a big shift from art issues to marketing. Glad to see you bring up the issue.
i love what he said... "The moment that you feel, just possibly, you're walking down the street naked exposing too much of your heart and of your mind, and what exist on the inside, showing too much of yourself, that's the moment you maybe starting to get it right." - Neil Gaiman
Go ahead make mistakes, make interesting mistakes. Make good art. - Neil Gaiman
i honestly do not know this guy... but after watching this, i feel inspired. ill check out his works soon.