Who do contact at a University when you do this? I have tried to figure out who to contact at a REAL big university around here but have had no emails answered yet. Plus I am doubtful they would license me. (though I am not afraid to ask).
There were two different programs here. Most applications are through the athletic department. However, here than KU has a program for the local artists. I did a search for trademarks and licenses on the university site and CALLED after I emailed.
--mary ellen anderson