everything you said and the things you didn't say. there is no one good way to advertise. the best way is to have work so great, people want it show it off for you. but it's everything. look at the world around you, think back to what sold you to finally break down and try the thing you saw an advertisement for. what did it take? the flier? the bill board? those ads on the radio? it was probably a combination of all of them.
other pod's i'm on (because they give checks)
image kind (kind of a terrible site now).
mostly you have to figure out who your demographic is, and advertise to them.
Google Communities (free)
Stumble Upon (free)
Facebook Groups (free)
Linked In (free)
Local Media (free for some writing)
I write Blogs (free)
Magazine Contribution (free for some writing)
Community Classes on SEO and Online Marketing ($56)
FAA E-Mail Marketing (free)
Has anyone had good success/response to creating an FAA Email marketing campaign? I've got a big list of people from days when I used to volunteer for different things. It wasn't created as an "art-buyers" list.
I've got a Facebook photo page, though I haven't paid to promote it. I think you have to be very organized and use it in conjunction with Twitter; am also wondering if active use of Twitter makes a significant difference.
Also think that people need to have a particular style or subject matter that catches on with the buying public, or promote the work to a targeted market (like in direct marketing). Not sure how to zero in on who would be interested in my work in a big way - there's the challenge.
I think that can be difficult finding your target audience. It's good to have a certain artist style or subject matter to focus on.
I've been reading that's it great to post behind the scenes stuff on facebook, twitter, instagram, and blogs. So I'm going to post videos in the art studio and so paintings in progress. Audiences like to feel like they are apart of the process, so I've been told(read).
I'm also wondering if I should take out ads on facebook. I've also planned on make post cards and flyers that have links to my pages.
Good to have all your social media to link to each other too.
I guess what's good about twitter is using hashtags and replying/submitting to art contests.
Wish FAA had more of a daily/weekly best ranking system.
for now don't worry about targets, make more work - a lot more work. even the guy with the push cart in the street has more work. there isn't enough to choose from.
you also might want to describe your style to the buyers in the bio. so they have a better idea of what they are looking at and why. remove the - your a beginner stuff - because that's how they will judge you. - self taught means more or less the same thing, they don't need your education.
i have yet to have to pay for ads. in facebook, i don't even see the ads, they are all blocked, and i would imagine most other people are the same. not many will see it. yet others have had luck with it. for now try the free route.
Yes, I agree my bio needs improvement. Interesting point on the self-taught equaling beginner work. I'm told my style is considered naive/outsider art.
I do have a much larger body of work. Currently my paintings are being scanned for digital files, been waiting the last month to receive them.
One con of painting is it's harder to get work out as fast as photography.
Free is good, I only want to spend money if it works. I've bought the membership on here for the year.
I'll skip on the facebook ads then. Wasn't aware you could block them.
when you make the bio, add a few names of famous artists with a similar style. this way you can put that thought in their head.
if you get a scanner you can get them in pretty fast. the membership here is really only good if you want to sell more than 25. while there are some perks, the payment won't help you a whole lot in selling more. it does give you your own web page which is nice of course.
for now while your waiting, find followers on twitter and such. and tweet them out.
i think instagram is mostly kids that will join anything. try not to get into #teamFollowBack, they are hollow people only wanting friends to add as a collection. it seems good at first but not really. if you can describe your art then it might be a good idea. you just want people to know your intentions when they look at it mostly. or if there is an influence. like if you look up that naive art, what comes up, maybe use those names.
Frank, thanks so much for the reminder about the FAA blogs; I'll definitely try that as soon as I can!
Will read your article, as well - much appreciated!
Mike, great points.
Like others, I've got a Twitter account and I set up my images to automatically tweet when I post a new photo, but I still don't know how to use Twitter to its best advantage. Also started putting my stuff on Pinterest - I figure any eyes on my stuff is good.
I'm believing that it helps to have a consistent style in order to "brand" your work so that people remember you, which can be a problem when you really enjoy (and maybe are good at) two or three different genres/styles (like highly-manipulated, edited cityscapes, realistic black and white street photography, and just straight beautiful images). It's like a Sophie's Choice - which one do you sacrifice?
Mike-- Luckily I haven't done any #teamfollowback. You're right, it's a sad hollow group of people doing that.
I've had luck at getting other artists(painter's/photographers) to follow. Haven't done any misleading hashtags or spam like many on there. It helps that my nephew has a good understanding and reputation on the app.
Naive/outsider is broad it can be viewed at as self-taught/primitive/un-influenced style. At least that's my view, maybe I'm wrong.
I'll figure out something, lots of food for thought.
any word that is related to the image helps. there are no magic words. you'll need to find followers and follow them before they follow you. add hashtags to you bio if you haven't so people can find you faster. if you want followers that are into cars, look for - cars, mechanics etc as a follower search and follow them.
you have a limit of how many you follow 1999 people - that's all until they follow you back, then it's 10% ratio. so your constantly removing the duds that didn't follow back every few weeks using twitter organizers.
mostly what will help you is more work and work that is themed, not just a person, but a person doing something. a chef, a gardener etc. so you can focus on certain groups. until your better known, very few will want just a figure on a wall. they usually want something colorful to dress up their store, studio or room.
I really don't know but I have DS. There are many awareness and support groups, so it might help with promoting? I know Judith Scott is a famous "outsider" Down Syndrome artist.
I'll try and find a niche somewhere. My problem is just waiting for the digital scans of my paintings. That will really expand the gallery.
I did update my bio and talk about influences. Might be able to say more, and I got rid of "being self-taught".
you might mention that in the bio, while the sympathy vote might help, it couldn't hurt either. some might find it brave. and it could also break different stigma's. i wouldn't get too much into it, but a mention of it, it could help.
for now try to populate your work on blogs, i know suzanne was asking earlier, get on that list it might help.
a mention would work, i've seen people go on and on about cancer and it's way too much. everything helps.
blogging is a pain to do and a lot of work. but being mentioned in a blog that has followers already, that is something worth doing. and if you can find down syndrome blogs - where people are successfully doing stuff that's even better. it's, i guess, like temple grandin and autism. she became famous just because she was able to describe it. and i think right now until your name is established, that's probably the best way to go. they are more likely to spread your name out faster than anyone. you just have to locate some. tell them your story, show them the art and done. hopefully they will take it from there.