Back To Stats - Clients

Trouble with any stats like that is they won't be correct. Simple reason is people can have items in carts for days, put in at any time, before the sale goes through.

So they may say, "oh yes, I see more sales at iffy-o-clock", but that's only when someone pressed pay, not when they were shopping.

Just so you are aware.

Thanks Abbie, I understand.

I guess to be more in-depth, I am up very early each morning and start my downloads as I have a lot more to do. I was just kicking myself because this may not be the best opportune time that clients are on the site who may see a new image before it gets buried. Any little bit can help, even though its slight.

i don't think anyone looks at the new uploads. and like the search, its sorted by how well you sell. and if you don't sell well, it won't matter. if you have followers that are buyers, it may not matter what time they look. i would assume people look during lunch hours, and after work/dinner etc. but that varies per timezone.


---Mike Savad
http://www.MikeSavad.com

In an open thread the moderator stated that a photographer uploaded a picture that sold many times after it just uploaded, before it was added to the search. So that tells me people do look at new images before they are searchable.

In general a client will come to the site and either buy what they came to the site to buy or search for what they want to buy.

I cannot envision a client coming on the site and thinking, I want something someone uploaded today regardless what that art is so I will look at the recent uploads.

Some people go to art galleries to browse. Maybe people come here to browse as well.

that person might have had fans. she posted it to facebook and such, and those people might have bought it. depending how it went viral, it was probably sold because it was sent to one of those places rather than new. there is so much new stuff posted that it would be off the front page in a matter of moments.


---Mike Savad
http://www.MikeSavad.com

What do you think is more important - when you upload or when you drop your marketing?

RE: Browse

Got me thinking

How about finding a way to justify using "Browse" as a keyword.?

You have only 274 other images to compete with...( kangaroos, geeks, pillows, etc.)

There's a better chance for someone to type in "Browse" than any other word if they are just browsing.

The word seems to me to be so vague it could fit most any image.

Why not?

Its just a straight forwad question that if you dont know the answer to its not a problem. Not asking for anyones marketing advice or need it.

I agree Roger

Kevin

I was specifically talking about Thomas Zimmerman's tornado image. You drew the wrong conclusion from my statement. His sales had absolutely nothing to do with person after person finding it on the recently uploaded page and everything to do with him marketing that image directly to the customer base that would buy the image. The buyers did NOT find it on the recently uploaded page; they were lead to it by his marketing efforts.

Thanks JC, my question still stands though.

Actually there a direct correlation between time and purchases. Both Amazon and eBay used to track that kind of stuff, eBay still does sort of. But they stopped supplying that information because the noticed that sellers would only do new listings in those time periods and only list auctions to expire in certain time periods.

I know for years I had all of my auctions expire on Sunday and Wednesday evening between 7PM and 10PM California time because those were the hours that the largest numbers of auctions closed successfully on eBay.

Amazon it used to be Sunday mornings were the best-selling times.

It also has to do with eBay giving the shoppers a way of sorting by recently listed or ending soon for both store and auction listing.

I sitting in the shopping cart issue is an issue but it is also a stat, along with others that can be used if you have a high enough volume. There used to be stats about that as well.

All of this used to be out there, published by the big retailers. Some of it would apply to FAA and some of it would not. But the eBays and Amazons stopped publishing it because, as mentioned above, people waited to list or post until they could cram everything into those timelines. The seen that as a possible hit to the revenue stream.

I have not searched Google for this kind of stuff but I bet there is still a lot of data out there based on net sales in general

This information would be very helpful in any well organized adverting plan. But OP does not want to talk about marketing ( and I get that) so I will not expand.

Thanks Floyd, glad to see someone understands. I also did a lot of research on Google about this and what you said still seems true. Sunday, Monday, then Tues and Weds come next in all the research. This also changes a little from the US to UK. I wish one of them had some time stats.

Even though its not a huge deal, it cant hurt knowing this.

I agree JC. But some people that are trend savvy or freaks for having to have the latest and greatest are very interested in the latest uploads I bet. But they have to be able to find them easily.


When I set down and do listings on eBay, We see instant sales quite often as soon as we make the listings.

eBay gives the shoppers a choice that when the sign into their accounts, the first thing they see are the latest listings. And then you can go to any category and sort on the just added category.

OK

For at least two of us that sell well here it is the standard US business times that produce the most sales. To be even a touch more specific the period between 10AM and 3PM on weekdays are our best selling times. That changes completely during the holiday selling period but holds true for me the rest of the year.

Thanks JC, that is a huge help

"Even though its not a huge deal, it cant hurt knowing this."

Nope, not a real big thing but it is just another way of fine-tuning advertising and marketing. Every little percentage point you can gain is helpful in selling.

Thanks again for everyones opinions. I was going to close this, unless anyone thinks it should stay open for others.

JC, I can explain this by Keven does not want just another marketing thread. But in that other thread you started, you actually mentioned at least one reason that this would be helpful data. Not sure it you were actually doing it yourself but you mentioned it to someone else.

With your permission Kevin, I will explain how I use this sort of data in just one, very effective method of advertising that makes you question important to people using data to advertising.

I can do it in just a few words.

Sure Floyd, please do.

Email advertising.

There are stats that will tell you what the best time to do email campaign to get the best open rate. If you fine tune that with data from whatever website you are directing the email to, it will improve the open rate.

A version of this that I alluded to JC talking about in another thread, is to tie it in with paydays. It would be nice to confirm that there really is a payday relationship to sales. I can see where there would be, but confirmation by actual data is always good.

JC,

That 10 am to 3 pm suggestion was extremely helpful. I have been posting on FB at around 9 am and 3:30 pm or if not on schedule 10 pm. Twice most days.

I am getting good engagement rates and view rates, but not sales......still early......I have only been doing these posts for a couple of weeks. Fine tuning it by time is important.

Thanks Kevin and Floyd.

Dave

"There are stats that will tell you what the best time to do email campaign to get the best open rate."

I handle email campaigns for several clients and mostly follow those established email timeframes.

However, I have one client who insists I email her campaign whenever it's ready. That could mean Friday night or Sunday afternoon. Her open rates are consistently 43% to 46% which is the highest I've personally seen for her category, which is Education and Training (industry average: 13.2%). Her click-through rate is better than four times the industry average. She has a fairly small list; only about 470.

Bottom line: If your relationships are strong enough, you can ignore industry stats for the best times to contact customers and prospects. They are waiting to hear from you and will actively wonder where your email is if you don't send it.


Dan Turner
Dan Turner's Seven Keys to Selling Art Online

Yup. We used to call that hot or cold.

The hottest lists where the ones where people actually paid to get whatever it is that you are sending, like a subscription newsletter.

The coldest list would be where there is little or no targeting. The less targeting, the colder that list. The lower the results also. But still can be successful. If for no other reason, you get to ask the people if they want to receive future mailings.

Another example of not being as timed sensitive is Business to Business advertising. Is your client in that category Dan? Just curious.

Floyd, most of my commercial clients are BtoB and the standard practices there seem to hold (i.e. Tuesday mailings beat Friday mailings every time). But this gal really connects with her audience, built over a number of years through her training and seminars, and gets sky-high response on her mailings.

I can't say enough good things about taking the time to build a personalized audience.


Dan Turner
Dan Turner's Seven Keys to Selling Art Online

Yup, sounds like she knows how to do it right. Those clients are the best to work with too, usually. They get it. They may be picky or demanding some times, but they get it.

Dan,

Listening to NPR tonight, Skinner's research came up. Timely reminder.

Basically decades ago Skinner put a pedal in a chicken cage. When the chicken pecked on the pedal three pieces of grain fell and she had them. She was pretty contented.

Then Skinner made the reward completely untimed and uneven. Sometimes the chicken got nothing, other times a lot of grain. Sometimes three grains and other times one or two. There was no rhyme or reason. The chickens all went mad and bloodied their beaks hitting the pedal.

This is why people get hooked on gambling. This is why the slots have the highest addiction rates.

I am sticking with my mixed up all over the road timing. But I am sometimes offering rewards. And even when the reward is the same, the wording will be different.

The drawback is how personal or impersonal the internet can be.....but words do not ever have to be impersonal.

Dave

"There was no rhyme or reason. The chickens all went mad and bloodied their beaks hitting the pedal."

Sounds like me and SM! LOL Except I'm sure my payouts are far more rare. lol

DK,

ROFLMAO.....you are supposed to be the artist or in this case the experimenter.....the chickens are supposed to be our esteemed clients.

Your beak does not come into play, you are outside the cage in this experiment.

Dave

Why do I feel like I'm the cage? lol Nobody is bloodying their beak to get to my art that's for sure.

DK,

You sit down to a game of poker with the guys. You have no clue who the patsy is. You are the patsy.

Thing is the game is not here in the forum, but in the larger world. Free Social Media does not make you a patsy.

Now complete truth be told, I want to create win win situations when I sell a work of art. I am not looking for patsies.

Dave

I feel like I am the pedal.

yeah those hens just never leave ya alone. LOL

Or Floyd in the abstract notions of art....and psychiatry......the Skinner was embodied by the pedal.


Dave

Ce n'est pas une pedale