Another article I read stated this... "Google seems most interested in Nik’s mobile and online tools and how they can improve Google Plus. Google declined to say whether or when it would discontinue any of Nik’s other products, like desktop software for professional photographers." From http://bits.blogs.nytimes.com/2012/09/17/google-buys-nik-to-lure-photographers-to-google-plus/
All these companies seem to be catering to the mobile market, and it bums me out.
Beth, I have fun with Instagram... fun being the key word. I would never personally use it as a serious photography tool, though. Marketing tool, maybe. There's just no competition between a 5 MP phone camera and a 21 MP DSLR. The print quality just isn't there, imho.