Art Marketing Using Direct Marketing To Sell More Art

Art Marketing – The Place Part of the 4P’s – Direct Marketing

If you put two marketing experts in a room and ask them what is the definition of direct marketing they will likely give you twelve different answers! A short definition of direct marketing is where the producer or artist deals directly with the end user with no other intermediaries involved – the end user could be either a consumer or business. In the previous article, Art Marketing – The Place Part of the 4P’s – Distribution Basics we looked at the basics of the distribution piece or “Place” in the 4P’s model of marketing. In this article we will take a closer look at direct marketing and how you might use it in selling your art.

While direct marketing is one of the many distribution channels available to you as an artist it also describes many marketing tools. Some examples of direct marketing tools are:

Direct mail
Telemarketing
Catalogs
Internet marketing
Email marketing
Mobile Marketing
Trade shows / seminars
Door to door leaflets
Direct Response television / radio
Kiosk marketing
Direct selling

I invite you to check out the rest of the article for some ideas on how you can use these direct marketing tools. Best of wishes and Good Luck in selling your art!

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