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July 26th, 2013 - 09:42 PM
If you are following this series of articles on the basics of Art Marketing you already know that a traditional way to describe marketing is called the Four P’s. The Four P’s are: Product, Price, Place (Distribution) and Promotion. In this article we will take a look at the Product part of this marketing model and answer the question – “What are you selling?” In the next article on Product we will explore ways to further describe your products by identifying the features and the benefits they provide. These descriptions will be key in developing effective marketing materials and strategies.
As a point of reference you might want to check out my article Art Marketing and the Four Ps to see where this series is leading. So what are you really selling?