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Artists Your Brand Lives In A Virtual World

Neil McKenzie

Blog #85 of 107




September 27th, 2013 - 07:35 PM

Artists Your Brand Lives In A Virtual World

One of the assignments I give my Artrepreneurship students at the Center for Innovation at Metropolitan State University of Denver is to view the video on PBS Frontline entitled Digital Nation. I encourage you watch this video as the ideas and trends it presents have a major impact on how you market and sell your art or photography. These trends also have major implications for your business or personal brand. We are spending more time on our computers, notebooks, netbooks, smart phones and tablets – and increasingly we are using more than one of these devices at the same time.

We spend our time on talking on the phone, text messaging, emailing, Googling the world, social networking, shopping, and being entertained. By one estimate many people will spend half of their waking life in the virtual world online. Many people feel withdrawal if they are disconnected even for a few minutes – maybe this is where the term “crackberry” came from.

I invite you to check out the rest of the article for some ideas about how you and your brand can stand out in a wired world or digital nation.

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