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Patrick Murphy - Artist

About Patrick Murphy

Learn more about Patrick Murphy from Manistee, MI - United States.

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Joined

2009

Followers

3

Visitors

1,630

Patrick D. Murphy
404.316.9730. • pat@inthecompanyofideas.com
www.inthecompanyofideas.com

Photographer, writer, designer

Handling marketing, branding, business development, writing and design for In the Company of Ideas, LLC, (Chief Creative Officer)
• We guide clients through the excitement, and terror, of developing new ideas
• Establish and implement creative and marketing strategies
• Collaborate with advertising and sales promotion agencies and consultants to reach measurable goals

Marketing, Branding and Member Development for Private Golf and Country Clubs across America
• Develop club ‘brands’
• Marketing planning for member development
• Member Development and retention
• Sensitive communications

SELECTED PROFESSIONAL HIGHLIGHTS
Creative Strategy and Major Project Management
The Morley Companies Inc.
• Develop and implement creative programs for this event management company serving Fortune 100 clients
• As part of this relationship directed creative development, writing and project management of an interactive experience
that helped a key Fortune 10 client focus on its new direction of the company —
from industrial to consumer products manufacturer
• The Mobile Experience was comprised of 3 main tents, 2 connector tents, and entry courtyard in a 100’ x 200’ footprint
• It visited 31 locations with 68 show dates across the US and Mexico
• Directed production of multilingual online support materials including promo posters, marketing support elements, a 32-page primer
for hosts and a number of high-impact videos for download and dissemination

Repositioning Strategy and Marketing Plan Implementation
TransMontaigne, Denver, CO
• Enhanced strategy developed by Atlanta marketing firm to reposition this reseller of refined petroleum products into
‘owner’ of comprehensive fuel supply chain management
• Implemented multi-year plan to build brand awareness and increase shareholder value
• Repositioning direction helped company grow from $2 billion to $9 billion + sales
• Stock price grew from $3 to over $11 per share — the cash price paid by Morgan Stanley Partners to acquire company

Branding, and Institutional Identity Standards
Oakland Hills Country Club, Birmingham, MI
• Updated the iconic brand of one of golf world’s most recognized private facilities
• Established Identify Standards that are still operational
• Club has since hosted a Ryder Cup, PGA Championship, US Open Men’s Golf Championship

Branding, Fundraising
Woodrow Wilson Presidential Library, Staunton, VA
• Established Identity Standards for Presidential Library
• Designed marketing materials to help team involved in developing construction funding
• Helped articulate strategy to attract major ‘influencers’ and donors

Branding, Project Management
The Dow Chemical Company and its “Educate the Next Generation” Program
• Creative directed national K - 12 initiative to improve math, science and technology education in elementary and middle schools
• Created the signature logo “Educate the Next Generation”
• Prepared internal and external communications tools
• Wrote speeches, prepared lesson plans as directed by high-performing math and science teachers

Branding, Marketing
The Golf Club of Georgia, and the Georgia Cup, Alpharetta, GA
• Assisted in transition from corporate to members-owned facility
• Conducted member surveys and secure balloting for first Board election
• Grew The Georgia Cup, a head-to- head competition between the reigning British and US Amateur Champions held the week before
or after The Masters Invitational Golf Tournament, from members-only one day gathering to 3-day celebration of amateur golf
and charitable fundraiser

Marketing, Branding, Investor
Titanium Sports Technologies, LLC, Kennewick, WA
• Team helped develop funding to purchase the company
• Co-wrote Business and Strategic Plans
• Developed marketing plans targeting golf, biking, and performance wheelchair industries

Online presence and Merchandise Marketing
• U.S. Open Men’s Golf Championship, Oakland Hills Country Club, Bloomfield, MI
• Created collateral and selected POS elements for merchandise sold to public as part of corporate sponsorships, and via the web
• Created and administered web presence for this 1996 global men’s golf championship
• Negotiated content from Unisys, NBC, Links Magazine, Weather Underground and PGA Tour

Patrick Murphy joined Fine Art America on October 25th, 2009.