Encouraged by Matthias Hauser's course on using Pinterest to increase sales, I thought it would be great to start a thread just for Pinterest.
Post a link (not the embed code) that you want promoted on Pinterest (an art print, not a product.)
Visit the two people before you and pin their image to one of your boards. Tag them in the post if possible to let them know you pinned their work. When you see that someone has pinned one of your images, repin it (save it) to one of your own boards.
Let's see if we can generate more sales through Pinterest!
If you have not yet begun on Pinterest, it's a great day to start!
Message me or Matthias for details about his course.
@all: Teresa is right, descriptions are key on Pinterest! Be sure to have them for your pins, for your board descriptions and for your profile description as Pinterest is one of the biggest search engines on earth--and we want our art to be found, don't we? In Chapter 2 of my course I describe in detail how to create good descriptions with Pinterest Guided Search. This lesson is completely free. Don't know if it is allowed to link to the course here :-)
I am very confused as to how this discussion works! I read the description and based on that, I want to proceed one way. But I see everyone else proceeding in other ways! So I will just do how I understand it.
I can see what you mean Joan :-) I leave this up to Teresa as she was so kind to start this thread, for me both alternatives are o.k. (posting an FAA link or posting a Pinterest link).
The second option (posting a Pinterest link to repin) may be more powerful. Pinterest counts the repins and the more repins a pin has the more it is seen in search (the number of repins is just one factor but an important one). So if an existing pins already has some repins and then gets more we could benefit more. Don't know if you all understand what I mean... ;-)
I am a little confused (actually a lot) about what we are supposed to be doing. When you say repin does that mean save to one of my boards. My main boards are Photographers I Admire, Painters I Admire, FAA Artists, and FAA Prints. So by repinning I should save to one of those boards ?
Also, it's better to repin an existing Pin than a new post ?
Teresa or Matthias can you send me a link to this Pinterest marketing course of which you speak. Thanks.
Hi Allen, yes, exactly as you described, just save to one of the boards you described. Pinterest changed the language on this, they used to say "pin" (for pinning a new thing to Pinterest) and "repin" for saving an existing pin. Now they say "save" to all of this :-)
I will send you a message with the link to the course, it contains three free lessons so you can check it out before you decide :-)
OK, now I have the hang of this and I have "re-pinned", "saved", "posted" everyone above whatever you want to call it to one of my boards on Pinterest. One thing I haven't done in the past is post with descriptions. Guess I'll have to start doing that.
I also have followed all that posted links to their Pinterest page.
Repinning an existing pin can be more powerful. Pinterest counts the repins and the more repins a pin has the more it is seen in search (the number of repins is just one factor but an important one). So if an existing pins already has some repins and then gets more we could benefit more. I have some pins with several thousand repins and most of them are doing great in Pinterest search--what leads to more repins.
It can be easier (depending on how one pins). If one pins from FAA (using the red Pinterest button) there is no auto populated description so we have to edit the pin or pin it without description. This is one of the reasons why I use the Pinterest browser button, in most cases Pinterest pulls the description from FAA and auto populates the pin
For me both is okay (a link to a pic on FAA and a link to a Pin on Pinterest) and I pin both :-)
Thank you Matthias. Now I understand. But what do you mean by the Pinterest browser button. I certainly would like the descriptions pulled from the image rather than having to do it manually, which I just started to do .
I had to laugh(actually cry) when you mentioned you had some pins with thousands of re-pins. The most I've seen on one of my images is 31.
Also, I have noticed when I want to promote another artist when going through some of the groups I belong to, quite a few artists do not have Pinterest activated because there has been some negative publicity about Pinterest. I'm sure you do not agree. Your comments ?
Repins: It's always great when a pin goes viral. As it is not 100% predictable and no one can guarantee it there are several factors that can help increase the chance a pin takes off. See Chapter 6 Lesson 1 ("The perfect pin") of my course ;-)
This one has 2.5k repins which is not bad for this kind of art: https://www.pinterest.de/pin/426786502160512478/ Some of my Iceland pins are doing even better.
Pinterest not activated: People that want to "steal" our stuff will do it anyway. They may take a screenshot of one of our images, use the pic as their own and link to their site. I have seen it on all platforms (mainly on FB, G+ and Pinterest) so I decided to be in control (as much as possible) and pin all of my stuff--with the descriptions I want them to have and with correct links. I avoided Pinterest for some time myself and I'm very glad I started to embrace it :-)
P.S. The holiday shopping season on Pinterest is starting now! Pinners tend to start searching twice as early as people on other platforms so be sure to create a promotion plan for the best sales period of the whole year.
I'm in the process of writing a new bonus lesson for my online course where I will teach you how to set up your holiday sales promo on Pinterest. Stay tuned... :-)
A heads up. I don't know if I missed something obvious but about a week ago I decided to do a Pinterest ad to promote one of pictures with a budget of $50. I assumed as soon as the $50 was spent that was the end of it and lo and behold they are charging me again for $70 and then again for $100 on 2 different dates. I am protesting at the moment and it's like talking to a wall at the moment. So buyer beware and be sure of what you are doing.
Debby, I think she means that you have to pin your own work to your Pinterest page, then copy the url from that 'pinned image' and share it here so we can re-pin your pin (rather than pinning it from your FAA page).
Ha! Matthias, I have asked Tim that very same question! It would be great if we all shared where to get mock up designs. I would love to have some more choices. I have some from Creative Market, Graphic River, and Deposit Photo. Let me know if you want links and I will try to find them.
Steve, one post per day is enough. You need to wait at least until two other people post before you post again. Make sure that you are repinning all the others too if you want to be repinned to our boards as well.
@all: may I ask you to not repin the pins I posted in this thread to group boards but to one of your own boards? The reason is simple: I often pin to group boards myself and we may end up having the same pic in the same group board multiple times within a day or two. Not all group board owners do like this. Thank you! :-)
@Cynthia: Just click on the link with the pin, then click "Save" on the pin (upper right corner) and choose one of your own boards as destination of the pin :-)
Pin, repin and save are basically the same thing in most situations. Pin: pinning an image the first time on Pinterest. Repin: pin an existing pin to another board. They (Pinterest) changed this wording to "Save" some time ago.
Much more important: Cynthia, your pins don't have a description! This means nobody will find them in Pinterest search. Pinterest is one of the most important search engines and many people with buying intent are using it these days for their holiday shopping.
In the first three lessons of my Pinterest course (they are free) I teach how to come up with great descriptions, including the right keywords.