Of course we should be scared, but that's nothing especially new. For the past century or so "Art" has been walking a thin line between craft and scam. 51% of it is about convincing a customer or gallery owner that what YOU sell is art, even if it amounts to puking in a bucket. Honestly, I've seen worse, even in museums. I get frequent invites to openings in local galleries where I'm expected (personal loyalty) to attend, look like I'm interested and act erudite. Generally, it's worth the hour or so for some chat and snacks, but I could write books about the things I've seen nailed to gallery walls. That whole "eye of the beholder" thing has never been more true but it's the world we have lived in for a while now, so, off I go to the hardware store to buy a couple buckets.
The up side to this is that nobody can tell you what whatever it is that you do is NOT art. We don't have a panel of crusty, bespectacled experts who sit behind their desks giving thumbs up or down to new art.
It's simple enough....if you don't like it, don't buy it.