Today, Tumblr’s owner, Verizon Media, announced that Automattic plans to acquire Tumblr. Automattic is the technology company behind products such as WordPress.com, WooCommerce, Jetpack, and Simplenote—products that help connect creators, businesses, and publishers to communities around the world.
They have been in freefall for a while and the fairly recent banning of porn made the downward spiral even worse. In its heyday, Tumblr was receiving nearly 20 billion page views a month and they are down to something like 400 million monthly page views currently.
This move is somewhat reminiscent of Verizon's recent dumping of Yahoo's Flickr to Smugmug. Of course, Verizon paid close to $4.5 billion for Yahoo's core internet businesses in 2016.
Yes, I was thinking about how this is like the Flickr dumping, but I think Tumblr with WordPress is a much better fit. And I don't think Automatic will take such drastic measures to start as Flickr did with changing the member terms right away. I suspect that Tumblr had to become more lean so that a buyer would be more interested, though some reports say there were some interested and Verizon wanted the right buyer. It will be interesting to see if it is going to be a new Tumblr say a year from now.
"Who would you like to get using Tumblr who’s not already using it?
I want to get the most creative people in the world, who have something to say and share, on Tumblr. Just full stop. And it’s so easy to use. The mobile app is so good. The community is so strong. It’s an incredible platform for artists, for writers, for musicians. It’s true that Tumblr, even in its state where it’s smaller than it has been in the past, still defines the culture in so many ways. The things that start there spread out to the news, to the radio, to BuzzFeed. It really is a source of a lot of this. So for people who want to be close to the source, it’s the place to be."
I was purged on Tumblr, from classical semi nude Renaissance paintings (not mine) to fully clothed Jazz musicians, without warning (warnings were promised). Essentially the new owners (Verizon) and app installers (Apple) were censoring my art.
Anyway, I continue to copy work to Tumblr via Instagram, was waiting to let the dust settle though initially I considered shutting the account down. I have not read all the info/links in thus thread , hope to do so in the next few days.