Looking for design inspiration?   Browse our curated collections!

Return to Main Discussion Page
Discussion Quote Icon

Discussion

Main Menu | Search Discussions

Search Discussions
 
 

Matthias Hauser

5 Days Ago

Pinterest For Artists: How To, Tips, Questions And Answers

Pinterest has become one of the most important traffic sources for many bloggers, websites, and shops.

How about Artists? Well, it seems to work great for quite some photographers and painters.

Others don’t like or even hate Pinterest. This is fine, but please let me make this clear: this discussion is not for you, I’m sorry. You are free to think that Pinterest does not work or is bad, but this discussion is for Artists that want to learn more about this visual search engine. Please be positive. Pinterest does have glitches and problems, but we will tackle them in a constructive way. Thank you.

So what is this thread all about?

I want to help fellow artists to understand how Pinterest works.
You can ask your Pinterest questions, I will try to answer them.
It will be a place for useful tips, tricks, and resources.
It will be a “how to use Pinterest” thread, not a “how to sell with Pinterest” thread

Let’s get started!

Reply Order

Post Reply
 

Matthias Hauser

5 Days Ago

What is Pinterest and how does it work?

Pinterest is a) a visual search and discovery engine and b) a catalog of ideas. People use Pinterest to get inspired and to take action.

Pinterest is no social network (it has some social components, though). Some people state that Pinterest is “the social network for introverts.” I read a great quote some time ago, it goes like this: “Pinterest is for yourself, not for your selfies.”

Pinterest consists of Pins, which are organized in Boards. Every Pinner creates its own boards of choice. If someone likes a Pin, she can repin (share) it into one of her boards. This means one Pin can be in hundreds or thousands of boards.

Every Pin can (and should) have a link that leads to a website (for example, to one of your Prints or Products on FAA or even better on your Pixels Artist Website).

Pinterest is an excellent place for evergreen content. The half-life of a Pin (the time in which it earns half of the overall engagement, like clicks and view) is 3.5 months -- about 1,600 times longer than a Facebook post. Source: Small Business Trends. A Pin can generate traffic for years and years.

As I already wrote above: I don’t want to become this a sales related discussion. If you want to know why I think that Pinterest is such a great place for artists feel free to read a blog post about this topic here: https://www.elke.com/pinterest-why-every-artist-should-use-it-to-sell-art If you want to discuss the stats I published in the blogpost or anything sales related please use my blog for this (not this thread), thank you!

We will cover the important basics first. Stay with me.

 

Matthias Hauser

5 Days Ago

Pinterest Basics

Business Account

Be sure to use a business account (not a personal one)! They are free, and they have multiple advantages. You can claim your Artist Website, you will get detailed Analytics, you will be able to create special types of Pins, etc. Oh and by the way: Their terms of service require using a business account if you want to promote your art!

I wrote a blog post about Pinterest business accounts some time ago, I would highly recommend to read it: http://www.elke.com/why-artists-need-a-pinterest-business-account-to-promote-their-art

Descriptions and Keywords

Every one of your Pins should have a good description (natural language, peppered with relevant keywords). Your profile description is essential too, it will help you to get found. Don’t forget your board descriptions, they are a great place to explain in detail what you are offering. Again: don’t forget to include your keywords.

Use both Pinterest guided search and search suggestions to come up with proper keywords.

I described in detail how to find the right keywords in Chapter 2, Lesson 2 of my Pinterest Online Course. This lesson is free to read, you just have to register for the free trial. Please be aware that you will get a series of emails after signing up, feel free to unsubscribe if you are not interested in infos and offers about the course.

Here is your link for the free trial, you will be able to read three lessons for free: https://pinterest-marketing-for-artists.thinkific.com/enroll/146176?et=free_trial

 

Matthias Hauser

5 Days Ago

Pinterest Advanced

Ask your Pinterest Questions
How to create engaging pins? When and how often should I pin? How to get more followers? Are followers even important on Pinterest? Why is my number of impressions going down? Is there a way to know how many visitors I had and what they did on my Artist Website? How about Video Pins, I heard they are doing great on Pinterest? Should I invest in Pinterest Ads? How do I avoid getting my Pinterest account suspended? I heard Pinterest is bad, people are stealing pictures!

These are just some of the many questions you may have. Ask them here, and I will try to find an answer. Please give me some time, and please accept that my answer may be short and may not include screenshots, etc. If you need detailed step-by-step instructions and fast, personal support, I’m happy to offer you access to my Pinterest Course. Many (FAA) Artists already bought it, be sure to read some of their reviews at the end of this page: https://pinterest-marketing-for-artists.thinkific.com/courses/sell-more-art-with-pinterest

 

Matthias Hauser

5 Days Ago

Is Pinterest bad for Artists?
In short: no. They had problems in the beginning (understanding copyright, etc.). Still, today they are similar to Facebook, Instagram, and Twitter (regarding their Terms of Service).

There is one exception, though: Pinterest is very transparent. Yes, really. It is quite easy to find stolen content (copyright infringement). And yes, there are thieves and spammers. Bad news: they are everywhere -- but you won’t be able to find them as easy as on Pinterest.

Just think of Facebook: if someone uses one of your images in a closed group with hundreds of thousands of members, you will never see this (if you are not a member of this group). And even if you are a member: what are the odds that you stumble upon your stolen picture? Pinterest has nifty things like visual search, similar pins, and more. This makes it very easy to find stolen content, even by accident. And yes, there are bad people out there. Two options: let it go or report “stolen Pins” to Pinterest so they can remove them.

Does Pinterest have problems and glitches?
Yes. All-day long. They always try new things (which is a good thing) but often this leads to problems (which is bad). I guess we'll just have to learn to live with this and focus on things we can change. Write to Pinterest support, they will try to help you. Sometimes the answers are not very helpful in the first place. Ask again.

And please ask yourself: When did you contact Facebook or Instagram the last time? How fast did they answer? Did you even get an answer from a real person? Did you get an answer at all?

 

Matthias Hauser

5 Days Ago

Pinterest Resources for Artists

Pinterest Blogs
My Pinterest Blog: Pinterest Marketing for Artists Blog
Pinterest Business Blog: https://business.pinterest.com/en/blog

Fine Art America Artists repin discussion
Share the Pinterest love (repin thread): https://fineartamerica.com/showmessages.php?messageid=3970864

Join my Pinterest Group board for Fine Art America Artists
I created the group board some years ago, it has gained 14000 followers so far and is still going strong. Apply here if you want to get an invitation: http://bit.ly/faaboard

Please note that the old FAA Group Board discussion is closed, you will have to use the link above.

Tips and tricks
How to claim your FAA/Pixels Artist Website with Pinterest: https://hauser.lpages.co/how-to-claim-your-faa-pixels-artist-website-with-pinterest/

Pinterest Course
Pinterest Online Course for Artists: https://pinterest-marketing-for-artists.thinkific.com/courses/sell-more-art-with-pinterest
Free trial (3 lessons) of my Pinterest Course for Artists: https://pinterest-marketing-for-artists.thinkific.com/enroll/146176?et=free_trial

I will try to post updates and new info regarding all things Pinterest for Artists from time to time.

Okay, it’s your turn now. Go ahead and ask your questions! :-)

 

Leonida Arte

5 Days Ago


Thank you Matthias you presented Pinterest on the best way, thank you for presentation

 

Moira Risen

5 Days Ago

Matthias, thanks for this thread, it's very generous of you to offer your help.

I have a few question's regarding your group FFA board I just joined, I hope it's OK to ask it here as you closed the other thread.

1. With 'pinning only FAA prints' you mean strictly fineartamerica.com domain links, or are the AW sites OK too? (As I see, most of the pins already on the board are AW links, but I think it's better to clarify...)
2. Is it OK to pin self-made mock up images leading to our AW, like this one:
https://hu.pinterest.com/pin/426786502191165670/

I think it's great you introduced the 1:1 repin rule, BTW...

I have another question that is related, pinning from the group board and your repin thread made me realize something that I think might be important. I just started a thread yesterday about this, but I think I will better ask it here and close that one.

I intended to repin the promoted pins of others to my themed boards (winter landscapes, seascapes, flying birds, skyscape art etc.), as I assume promotion works better this way than a general 'Prints of other artists' kind of a board - am I right?
But as many of them have images displaying the acrylic/metal/canvas/framed versions of the work with the tilted angle/view, I just couldn't because they look weird and out of the place among my 'normal' pins. And I don't think a regular user, who's just after ideas or nice images would pin them to a not print related board, like birds, winter, etc. Even if I was up to buy specifically an acrylic/metal etc. print and searching for the keyword, I would prefer a pin with a normal image about the piece I intend to buy, where the work itself can be seen.

But it might be just me, and maybe I'm wrong and pins with the images of printed versions might be popular and useful for promotion. And that is my question:
In your experience, do people repin these kinds of displays? Or is it better to upload a normal image with a title and description promoting the type of the print?




 

Mo Barton

5 Days Ago

Thank you Matthias. Getting active on Pinterest again is high on my 'to-do" list and all these links will be really helpful.

 

Matthias Hauser

5 Days Ago

Thanks, Leonida, you're very welcome!

Moira:

Pins from FAA, Pixels, the AW, and mockups are all more than welcome :-)

Yes, pinning into more specific boards (with good descriptions) absolutely makes sense and will lead to more exposure for the pins.

Metal Prints etc. vs. normal images: it depends. Normal images tend to get more repins but with metal prints, canvas prints, etc. more people do realize that they can buy this image (and this can be a good thing). Just pin both types of images, add some mockups in the mix and you will be fine.

Mo: No problem. Getting more active on Pinterest is a good thing on every to-do list :-)

 

Matthias Hauser

4 Days Ago

Last year many artists, bloggers, and other pinners reported a drop in stats like monthly viewers, impressions, saves, and clicks. Why is this?

Well, some of the strategies that used to work well on Pinterest might lead to less engagement now. Even worse: if you overdo things like repinning your own stuff, Pinterest may suspend your account.

I wrote a blog post about how to adjust your Pinterest strategy. Learn how to master Pinterest in the new year:

https://www.elke.com/pinterest-for-artists-2020/

 

Moira Risen

4 Days Ago

Matthias,
thanks for the answers!
Also, very useful article about the new tricks in 2020 :)

 

Tibor Tivadar Kui

3 Days Ago

So much for the "great" Pinterest. I've started to pin links a few days ago, and already my images are stolen and marketed by others...like zunkle.life....question what can be done???
https://ro.pinterest.com/pin/635781672381069977/

 

Matthias Hauser

3 Days Ago

Hi Tibor, please read what I wrote above (under the "Is Pinterest bad for Artists?" section).

If you want to have the stolen pin removed just go here: https://www.pinterest.com/about/copyright/dmca-pin/

Please be sure to read their help texts first (there are two "more info..." links on the DMCA page).

Hint: do not check the remove all checkbox otherwise your pins will be removed too! Feel free to check the "strike" checkbox if you are sure that the pin comes from the "thief" (and is not just a repin from an innocent user). If an account receives enough strikes Pinterest will take care of them.

Hope this helps!

 

Matthias Hauser

3 Days Ago

Moira, you are very welcome! :-)

 

Matthias Hauser

3 Days Ago

A new blog post from today about Pinterest Group Boards:

https://www.elke.com/what-are-pinterest-group-boards-and-how-do-they-work/

The article explains what Group Boards are, how they work and how to find great Pinterest Group Boards for Artists. Enjoy!

 

Tibor Tivadar Kui

3 Days Ago

Matthias, ...regarding that link for reporting copyright infringement I have already filled it up...immediately I noticed the photo which obviously carries the marks of the watermark removal. But seemingly Pinterest did NOTHING. Though I have offered them all the details. Furthermore that photo is also on this site https://zunkle.life/ where I presume lot of us can find our stolen works. So how else can you contact Pinterest regarding this user who obviously is running a business by stealing images from Pinterest??

 

Joy McKenzie

3 Days Ago

Tibor, on the link you posted, it states your kitty image was taken from flickr.

 

Tibor Tivadar Kui

3 Days Ago

Where? I cannot see anywhere now only on my saved repin..when I checked it I could not see any information regarding the source.Anyway on Flickr all my images are with All Rights Reserved...nothing for download. Also I have it on Alamy, but there the watermark is all over the image..so it is not taken from Alamy for sure. ...As a second thought it can be possible that Flickr is the source, because they offer high resolution display...maybe it is from there. I have also contacted by email that zunkle site...demanding the removal of the image from the Internet. For me it is not the first case when my images are stolen and reposted for commercial use..and it is an experience which I prefer not to repeat..hopefully they will take my message seriously. I have never bothered myself to reclaim my rights if an image was taken for personal use...often I give photos to my friends myself for free...but when I found someone stealing and reselling then I will go till the bitter end.

 

Joy McKenzie

3 Days Ago

https://ro.pinterest.com/pin/635781672381069977/

On the above link, right above the gray bar going across that says VISIT, it says the source of the pin.... your page on flickr.... and clicking on flickr takes you there.

I was just saying that this Zunkle life person wasn't taking your work off Pinterest. He is taking it off Flickr.

 

Tibor Tivadar Kui

3 Days Ago

The link takes me to that site, not to Flickr...so it was downloaded eventually from Flickr uploaded to zunkle.life, and pinned from there.So it is theft alright.

 

Tibor Tivadar Kui

3 Days Ago

How can somebody contact Pinterest by email?

 

Jennifer White

3 Days Ago

Tibor - I'm curious how you discovered it? Did they change your personal pin, or did you search it?

Matthias - I spend a lot of time on Pinterest as you know. I try to keep my monthly followers up which is up and down as you know. I do find as you've stated before that videos and blog posts seem to get the most attention there. I've been watching my Google Analytics for my AW website and main website and have noticed a big drop in traffic from pinterest over the past year. I get a lot more traffic from other SM sites and I spend the most time on pinterest and twitter. I've had the thought for about a month that I was going to stop spending as much time there. I don't want too but I don't want to keep spinning my wheels there when I should be spending more time at the places giving me traffic.

I don't know what else to try differently. I feel like I've tried everything. I do more fresh pins, I've been trying to do more ad type and video pins which is helping monthly followers there, but not getting them to my website. Any suggestions on how to get them to click?

 

Tibor Tivadar Kui

3 Days Ago

@ Jennifer: At this time I discovered it by the suggestions given by Pinterest itself. I say this time because occasionally I do some reverse searches on the Internet as well...randomly...
@ Matthias : I did reported 2 times from the image itself...still nothing. Meantime I found that they have an email address copyright@pinterest.com for copyright infringements (https://policy.pinterest.com/en/copyright). I will wait until tomorrow. If those 2 reports still remain without effect, I will use the email. If still nothing I will go further...

 

Joy McKenzie

3 Days Ago

https://www.pinterest.com/about/copyright/dmca-pin/

If you fill this out *completely* they will act on it. But you have to answer all the questions and provide the link to your work online. And then give them a day or two.

 

J S Ellington

3 Days Ago

I have my own website external to FAA in addition to the AW website. I have my own website claimed in Pinterest. I wish there was an option to claim an additional website (other than Instagram, Etsy, etc.), but can't find one.

 

Deborah League

3 Days Ago

The zunkle.life link will not open for me. Anyone else?

 

Matthias Hauser

3 Days Ago

Tibor: as Joy wrote: if you fill out the DMCA request completely and prove your ownership they will remove the image. Of course, you have to give them some time as this is a manual process.

Do you want your images pinned from Flickr? I don't use it anymore so I'm not sure if it would be possible to disable the sharing.

The problem, in this case, seems to be this zunkle site, not Pinterest. I would go after them if I was you. They make money from ads, you can report them to the ad network. Please be sure you have a solid proof that they really infringed your copyright before you do this. If they (zunkle) really "steal" images and enough artists report them it will hurt. Unfortunately, they might be able to open another site with another name.

Oh, by the way: you should not post clickable links to potentially shady sites in a forum.

Anyway, this discussion is about Pinterest and not about zunkle or other sites.

@all: I will post this text again as I'm not sure everybody had the chance to read it:

Is Pinterest bad for Artists?
In short: no. They had problems in the beginning (understanding copyright, etc.). Still, today they are similar to Facebook, Instagram, and Twitter (regarding their Terms of Service).

There is one exception, though: Pinterest is very transparent. Yes, really. It is quite easy to find stolen content (copyright infringement). And yes, there are thieves and spammers. Bad news: they are everywhere -- but you won’t be able to find them as easy as on Pinterest.

Just think of Facebook: if someone uses one of your images in a closed group with hundreds of thousands of members, you will never see this (if you are not a member of this group). And even if you are a member: what are the odds that you stumble upon your stolen picture? Pinterest has nifty things like visual search, similar pins, and more. This makes it very easy to find stolen content, even by accident. And yes, there are bad people out there. Two options: let it go or report “stolen Pins” to Pinterest so they can remove them.

------

In short: If you are sure that someone infringed your copyright let Pinterest know: https://www.pinterest.com/about/copyright/dmca-pin/ Be sure to fill out all the details, they will take care of it. This works better and faster than on most other sites.

Hope this helps.

 

Matthias Hauser

3 Days Ago

J S: it is only possible to claim one website with Pinterest, there is no option to claim a second one.

 

Tibor Tivadar Kui

3 Days Ago

Matthias..."solid proof"?? even that thief pinned my image with my name as a tag..probably he/she is an idiot...since on Flickr the first thing below the image is "All Rights Reserved". Plus all my images on Flickr are watermarked with my initials KTT. If Pinterest does not remove that user I will report them as encouraging and promoting copyright infringement.

 

Lyl Dil Creations

3 Days Ago

Hi Matthias, I have a question with regards to the new Pinterest strategy. I already suffered a big drop since November, because I was using the Tailwind interval pinning to different boards without changing title or descriptions, as Tailwind said anything pinned from Tailwind is considered a fresh pin. I am slowly recovering now, but now, several FAA Artists are promoting the very same pin on the very same day in 2-3 or even more discussions. As a lot of people do that, I must confess that I sometimes do it too. What would be the impact of re-pinning such a pin more than once on the same day to the same own board or even to different own boards? I am a bit scared that this could again affect our Pinterest accounts in a negative way.

This gets even more complicated, as some FAA users have now started publishing only a board (no single pin) in the promo thread, thus leaving the decision to us to choose a pin out of it. As they do that again in several threads, always using the same board, and this over many days in a row, it really gets hard to remember which pin I already re-pinned and which not. This could again lead to the same problem as mentioned above.

So the question is: can a multiple re-pin of someone else's pin on the same day to the same or to different own boards arm my Pinterest performance and if yes:
- what do you recommend?
- can you eventually intervene at least in your threads to sensibilise people to avoid practicing in the two ways I mentioned above

 

J S Ellington

3 Days Ago

I want to read the description before applying to your group board, as you require. However, I can't find a link to the group board that does not take me right back to the application. Could you post a link so that I can read the description. I must've missed it somewhere?

 

J S Ellington

3 Days Ago

I just realized how many dead pins I had on Pinterest. I had an Etsy shop at one time and had pinned a lot. I have also changed my website to a new domain name. All of those old pins were still there. I am going through deleting them now. I would assume that's pretty important since it is frustrating to click on pins for something that no longer exists.

 

Matthias Hauser

2 Days Ago

Lyl: great question! I would not advise repinning the same pin multiple times a day (even if is not your content). Doing this often may be bad for an account (concerning impressions, repins, etc.). This is one of the reasons why I stated in the first post of my repin thread that everyone should post the link to a pin and (as an alternative) the link to a Pinterest board.

I will be happy to post something about this problem in the repin thread, but there is one problem: many people don't read these things :-)

J S: no problem! Here is the link to my Pinterest FAA Group Board: https://www.pinterest.com/hauserfoto/fine-art-america-art-prints-for-sale/
I will include a link in the application form within the next days to make it easier :-)

Dead Pins: Hmmmmm... You are right: Pinterest does not like pins that are going nowhere. Any chance that you could configure a redirect (at least for your website)? I would not advise deleting all the pins at once; this could be seen as spammy behavior by the Pinterest spam algorithm. Better remove some of them every day.

 

Moira Risen

2 Days Ago

J S,
maybe you could move those pins in a secret board, then nobody can see or repin them and you just delete them over time, like Matthias said?

 

Matthias Hauser

2 Days Ago

Jennifer: Getting the click is the most important -- and most difficult -- challenge we face on Pinterest.

All things have to fall in place: Great descriptions, the right keywords (use guided search, etc.), click-worthy Pins, create Pins with text overlays, do mockups. Make good static Pins but also Carousel Pins, Shop the Look Pins, Video Pins, etc. Get more followers, engage them by providing good, useful content. Find out what is working and what is not working. Do more of the things that work.

There is no magic formula but there is lots of advice out there. Either take the time to find up-to-date and relevant info for free (this can be frustrating and time-consuming) or invest in some kind of education. There are some good Pinterest Courses out there, many of them provide step-by-step instructions, some of them even support. It has not to be my course ;-)

I have planned to do more posts on my Pinterest Blog, they are free to read: https://www.elke.com

 

Matthias Hauser

2 Days Ago

Moira: This is an excellent idea, thank you very much! :-)

 

Alejandra Flores

2 Days Ago

This is great! Thank you!

 

James McCormack

2 Days Ago

Matthias, thanks for this thread!

I have been pinning actively the last few months, seen a big rise in repins, site visits, opened a couple of group boards and if course joined some.

Occasionally when I repin one of my own to a group board it tells me I have no description, so I type one in. I am fairly sure all my pins started off with descriptions, any reason why they would disappear?

The other thread for sharing pins is great, I need to contribute more often.

James

 

Deborah League

2 Days Ago

oops

 

Moira Risen

1 Day Ago

Do old pins with missing/bad titles and descriptions have a chance to start to perform when updated properly, or is it better to pin them again?
If I start to promote the updated versions, is there a difference in effectiveness based on how old they are?

I'm pretty uncertain about what would be the best for my old pins leading to the FAA domain site and my personal website ( http://www.12images.net ,not the AW).

Most of them I pinned years ago when I didn't pay attention to Pinterest marketing, so they don't have good descriptions and titles.
The FAA pins have the basic data fetched from the site header.
My own website wasn't optimized for sharing (no good OG tags), so the images pinned from there have usually the image alt/title tag (mostly just keywords separated with commas) as a description, and as I didn't have rich pins enabled that time, they don't have a title at all.
Of course, the majority of these pins never performed well, most of them have less than 10-100 views and only a few repins or clicks.

I enabled rich pins a few weeks ago but it's still not working - I know it's a common issue all around, some of the complaints I found when searching for solutions said it takes several month for Pinterest to catch up, if ever. So I'm not sure it's worth waiting for all my pins to be refreshed automatically over time, even though the OG tags are optimized now.

My general strategy for Pinterest is now keep pinning everything from my AW with the 'this is a print you can buy' attitude (I just started a few weeks ago, so I can do that consistently), and I plan to pin the images of my personal site with non-commercial titles and descriptions concentrating on the images themselves. I have a direct link on all pages leading to the print version of the image on my AW site, so this is just one click from selling, here's an example:

http://www.12images.net/galleries/sailing-seven-seas/dragons-of-the-seas-the-spirit-of-the-pirate-ship/

As a side note: I have a non-profit environmental awareness poster project with lots of good blogposts on my site, and some of the pins - surprisingly - perform quite well despite the bad tagging - I intend to keep sharing the pins leading to those posts too.

To sum it up, what would be best for my old pins:
1. wait for them to be refreshed as rich pins
2. update them manually one by one with good titles and descriptions
3. move them to a hidden board and start to pin them again, this time with proper titles and descriptions
4. is it worth pinning the FAA domain images at all?

Additional question regarding rich pins:
If they start to work on my site eventually, will all pins with manually added titles and descriptions be overwritten?

 

Matthias Hauser

8 Hours Ago

Alejandra: you're welcome!

James: Pinterest is experimenting a lot with descriptions, and there are some glitches with them as well. Always go in edit mode to see if the Pin has a description or not, they are hiding them on some pins/accounts (but they are still there). If they are really gone (= you don't see one when you edit the pin), I would advise making a new one.

Moira: regarding old pins, I would only delete them if they are no longer leading to a target URL (and if it is not possible to make a redirect). Just let them stay, we never know if and when a pin gets some new life! Just make some fresh ones with a new description or a nice mockup pic, etc.

Rich Pins: This has been a pain in the butt for ages, especially within the FAA/Pixels/AW universe. I always recommend contacting Pinterest support. If they think there is a problem with FAA: contact them as well. Send them what Pinterest support wrote. Manually added descriptions should stay, I have no experience with the titles so far.

P.S. Your website/blog is wonderful, kudos! :-)

 

Moira Risen

4 Hours Ago

Matthias,
thank you very much for the advice, I'm really very grateful for your help!

And thanks for the kind words on my page too :)

 

Post Reply

Please login before posting a reply to this message.   If you do not have an account on Fine Art America, click here to create one!

Username

Password