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Frank J Casella

20 Days Ago

Article: Why You Need A Newsletter In 2020

"You are publisher now, whether you asked to be or not. You’re either telling the story of your work and life, or someone else is.

Even if you never post anything anywhere on the internet, your life story is being exchanged by companies and governments.

At the other extreme, if you’re in the public eye, you’re probably used to others controlling your narrative. Maybe you’re on top of your social media mentions, but struggle to increase or maintain an audience to get your story out there. And even if you’re not struggling, you know about the preventive measures you need to take to keep your story, at the very least, accurate." ....


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Frank J Casella

20 Days Ago

I've also closed my last thread on this subject, and will continue with this one.




Gaby Ethington

20 Days Ago

Thanks for the info. I have not ventured into newsletters but I did write newsletters at my last job. It was something I enjoyed so I might think about it now that I am retired.


Frank J Casella

18 Days Ago

My pleasure Gaby. There are several option for starting a newsletter, like the Email Campaign Tool here on FAA which if very basic but gets the job done (and I presently use personally). There are other that I have used, and still do, like Tinyletter.com and benchmarkemail.com.


Here are part two of the series that I shared in my original post: Define Your Audience



J L Meadows

17 Days Ago

Why would anyone want to read a newsletter about me?


Frank J Casella

17 Days Ago

Good question J L. They would if it where about your artwork and the projects you are working on.

Here is the next entry on this series shared in my original post:

Finding Your Favorite Newsletter Format



Frank J Casella

15 Days Ago

The next installment for this series:

Introduce Yourself!



Frank J Casella

14 Days Ago

Today's installment for this series:

Recommended: Do Open

If you don't know where to start in creating a newsletter, the book Do Open is what I always recommend. In fact, I give it out to anyone I work with on a new newsletter.



Frank J Casella

13 Days Ago

Don’t personalize. Write like a person.

Every newsletter has a different idea about how you should greet a new reader, and keep in touch with funnel-ized “personalized messages.” I don’t agree with most of them.



Frank J Casella

9 Days Ago

For the rest of the month-long articles from this series, you can refer back to this page for an index of the posts



Frank J Casella

8 Days Ago

“Remember the triad: open, click, reply. Get them to do at least one of those things every time you send them an email, and by the time they make it to your main list or start getting your regular campaigns, you’ll be several lengths out in front of the authors who don’t have your exceptional email game.”
― Tammi Labrecque, Newsletter Ninja: How to Become an Author Mailing List Expert


Frank J Casella

1 Day Ago

The Smartest Things Ever Said About Email Newsletters


“To all my talented friends: please think about going back to a simple blog or newsletter that you update at a regular frequency. It would be so nice to meet your thoughts and words and images on your own turf, in a simple, peaceful context again. This site is no place to be.” — Austin Kleon

“Want someone to read the whole thing? Write half as much.” — Jason Fried

“How many eyeballs are passing by is a useless measure. All that matters is, ‘how many people want to hear from you tomorrow?’ Don't try to convert strangers into customers. It's ineffective and wasteful. Instead, focus on turning those momentary strangers into people eager to hear from you again and again.” — Seth Godin

“We simply cannot trust the social networks, or any centralized commercial platform, with these cliques and crews most vital to our lives, these bands of fellow-travelers who are – who must be – the first to hear about all good things. Email is definitely not ideal, but it is: decentralized, reliable, and not going anywhere – and more and more, those feel like quasi-magical properties.“ — Robin Sloan

“These newsletters are the most backed up pieces of writing in history, copies in millions of inboxes, on millions of hard drives and servers, far more than any blog post. These might be the most durable copies yet of ourselves. They’re everywhere but privately so, hidden, piggybacking on the most accessible, oldest networked publishing platform in the world.“ — Craig Mod

More at the link above. ..


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