There is a loud call for consumers to support the true small businesses in their own towns. But due to Covid-19 rising many will stay put and shop online. It is our job to inform them that artists are the ultimate small business person and buying from us will still support their local economy. After all this is where we spend our money.
I saw a stat this week from an online marketing group, one that I have known for many years, and they claim that more than 60% of ALL shopping searches begin on Amazon. The 'Zon has an even better thing going with their Prime Members - where 80% start their product searches on Amazon.
So, yes David, I also believe that many (most?) people will shop earlier than usual. Heh - our daughter is finished already. She and our granddaughter stayed with us this summer and she did all of her shopping online - to ship here - in Delaware - because we have ZERO sales tax.
i think there won't be a trample black friday sale, it will be there but be civil. the malls may be less full. and i think they will rely on online sales. i think people can figure out if they will shop in person or not. right now candy sales will be down along with costume. but when the holidays come up i think sales will increase... i just hope sean gets those puzzles in place soon.
generally i found people never read or took advantage of what was in my header bar on the site.
Too late. Already completed. With my daughter's birthday being the 1st December, we are always early shoppers. But we agreed to get it done and dusted by the end of October - in this exceptional year. So, we are finished. Art is never high on our lists though, as we have insufficient space for our own work. To buy from someone else, it has to be really special, it has to make a unique connection with our lives in some way. This is a rare beast indeed. Good luck to everyone for some strong sales.
I'm not sure what to expect this year, many of my regular months this year have been comparable to nov/dec holiday rush months of the past. I'm not sure if that's indicative that the holiday months will get a relative boost or whether people have already done their holiday shopping.
We'll find out soon. Def though it seems like more people are shopping online this year given the circumstances.
I don't see the normal big crowds hitting the brick & mortars like they have in the past. I do see the continued spik in online shopping because of it. Or should I say I see the spike turning into a plateau at these higher levels.
However, this last pay period that just closed I did see a little dip from the previous 5-6 Covid months highs. I attribute that to the fact that many states have reopened brick and mortars.
The have all these "special" selling day, Black Friday, Local Business Saturday, Cyber Monday and now Artists Monday.
I have never really seen any big upswing in sales for any of these days. Not even back when I had the brick & mortars. Of course I never participated in them to any great degree in the way of marketing or running sales. I never run sales during the year and particularly never ran sales for Christmas. We had to turn full price customers away every year because we could not get the work done so I was not about to discount anything.
All that said... I really have no idea what is going to happen.
Yup, we used to call that Gypsy Rose Lee Marketing after the famous stripper that coined the phrase, "I can't take it off if I don't put it on" when asked why she started her strip tease act fully dressed. I am not sure if it is PC to use that term anymore.
It is probably the most popular method of pricing in the retail business. Almost everyone does. I just don't feel the need.