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David Bridburg

2 Days Ago

Christmas In October Public Service Announcement

All head to the doors at once.

What are the odds that online shopping is totally crazy this year?

What are the odds that is fast and furious out of the gates in very early November?

I think the public may worry about shipping times, and buy early.

Kidding around, "from god's lips to my ears". LOL

Your thoughts, if you care?

Adding this May or May Not be a public service announcement, but is your marketing going to be in place a couple of weeks from now? The larger point.

Dave

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David Bridburg

2 Days Ago

Separate note perhaps more important, my extended family this year is deciding to give to food charities.

We will not be having Christmas gifts this year.

Dave

 

Vicki B Littell

2 Days Ago

That's a wonderful idea!

 

DK Digital

2 Days Ago

I do believe holiday shipping will shift more to online than ever, maybe early, maybe not and it may or may not affect most of us. The political uncertainty could undermine all of that however.

 

Iris Richardson

2 Days Ago

There is a loud call for consumers to support the true small businesses in their own towns. But due to Covid-19 rising many will stay put and shop online. It is our job to inform them that artists are the ultimate small business person and buying from us will still support their local economy. After all this is where we spend our money.

 

I saw a stat this week from an online marketing group, one that I have known for many years, and they claim that more than 60% of ALL shopping searches begin on Amazon. The 'Zon has an even better thing going with their Prime Members - where 80% start their product searches on Amazon.

So, yes David, I also believe that many (most?) people will shop earlier than usual. Heh - our daughter is finished already. She and our granddaughter stayed with us this summer and she did all of her shopping online - to ship here - in Delaware - because we have ZERO sales tax.

 

David Bridburg

2 Days Ago

I am appreciating all the opinions so far discussed.

This will happen. Meaning, more shopping, and more online. This probably will happen in numbers earlier.

I might add the numbers usually are solid for holiday shopping into the first two weeks of December. That may be missing this year. Gifts could be late if people do that. No surprise to most of us.

I hope all of you are making some food pantry gifts to those in need.

Dave

 

Janine Riley

2 Days Ago

I've already given a heads up and a warning on my Artist FB page to start ordering early to beat holiday delays.

What I am not gifting from my own site , and the few purchases that I have in mind - gift cards will be given this year.

Simply can't / Won't take on holidays crowds. I don't enjoy shopping much and being immunocompromised is a perfect excuse to avoid all the hoopla.

 

David Bridburg

2 Days Ago

Janine,

Offering a suggestion to shop early is a good idea. Warning/suggestion either one.

Dave

 

Mike Savad

2 Days Ago

i think there won't be a trample black friday sale, it will be there but be civil. the malls may be less full. and i think they will rely on online sales. i think people can figure out if they will shop in person or not. right now candy sales will be down along with costume. but when the holidays come up i think sales will increase... i just hope sean gets those puzzles in place soon.

generally i found people never read or took advantage of what was in my header bar on the site.


----Mike Savad
http://www.MikeSavad.com

 

REVAD David Riley

2 Days Ago

Too late. Already completed. With my daughter's birthday being the 1st December, we are always early shoppers. But we agreed to get it done and dusted by the end of October - in this exceptional year. So, we are finished. Art is never high on our lists though, as we have insufficient space for our own work. To buy from someone else, it has to be really special, it has to make a unique connection with our lives in some way. This is a rare beast indeed. Good luck to everyone for some strong sales.

DAVE
PRINT.REVAD.COM

 

Val Arie

2 Days Ago

I think you are right that people will do more or even most shopping online and I think there will be a lot less spending this year. At least that is my plan.

 

Toby McGuire

2 Days Ago

I'm not sure what to expect this year, many of my regular months this year have been comparable to nov/dec holiday rush months of the past. I'm not sure if that's indicative that the holiday months will get a relative boost or whether people have already done their holiday shopping.

We'll find out soon. Def though it seems like more people are shopping online this year given the circumstances.

 

David Bridburg

2 Days Ago

Radio news article a few days ago, Walmart is having sales events prior to black Friday. The idea is not have a mob in the stores due to Covid.

Dave

 

Floyd Snyder

2 Days Ago

I don't see the normal big crowds hitting the brick & mortars like they have in the past. I do see the continued spik in online shopping because of it. Or should I say I see the spike turning into a plateau at these higher levels.

However, this last pay period that just closed I did see a little dip from the previous 5-6 Covid months highs. I attribute that to the fact that many states have reopened brick and mortars.

The have all these "special" selling day, Black Friday, Local Business Saturday, Cyber Monday and now Artists Monday.

I have never really seen any big upswing in sales for any of these days. Not even back when I had the brick & mortars. Of course I never participated in them to any great degree in the way of marketing or running sales. I never run sales during the year and particularly never ran sales for Christmas. We had to turn full price customers away every year because we could not get the work done so I was not about to discount anything.

All that said... I really have no idea what is going to happen.

 

Floyd Snyder

2 Days Ago

"generally i found people never read or took advantage of what was in my header bar on the site."

Nope, I don't know as I have seen any real evidence of sales upticks due to those ads. Maybe a few sales here and there because of the free shipping but nothing I could swear to.

I think it does help even if people are just surprised at check out.

I never advertised them. A couple of FB posts for the free shipping but I learned not to do that. The last thing I want to do is to train my visitors to wait for sales or free shipping to buy.

 

David Bridburg

2 Days Ago

Floyd and Mike,

The announcement bar, are either of you running sales in the bar?

Floyd has said no sales, Mike?

We have one person here with a code in the bar, she had an average of 845 sales per month recently. You can guess who. Or you have seen it already.

Personally I have the margins to offer a sale. It is a basic tactic. While completely transparent, it matters to the shoppers.

Because the announcement bar is on every image page, that is powerful.

This season coming up is a different animal than the rest of the year, as you both fully know. If you do something effective with a link in the bar, I suggest adding a UTM.

Dave

 

Floyd Snyder

2 Days Ago

"Personally I have the margins to offer a sale.'

Yup, we used to call that Gypsy Rose Lee Marketing after the famous stripper that coined the phrase, "I can't take it off if I don't put it on" when asked why she started her strip tease act fully dressed. I am not sure if it is PC to use that term anymore.

It is probably the most popular method of pricing in the retail business. Almost everyone does. I just don't feel the need.




 

David Bridburg

2 Days Ago

Many of the clients feel the need though.

It is totally transparent.

No one is kidding anyone.

BTW Mike, it is one way to go higher in price. The sale wont last forever.

Dave

 

David Bridburg

1 Day Ago

Trying to think of my next sale.

Dave

 

This discussion is closed.