One way of adding reciprocating backlinks is in the right or left hand column.
I have Recent Posts, Guides and Sources....I can add Friends as a list of blogs.
You might think why would he want to link to the competition?
Well your substantial blogging effort and mine get a boost. And that boost is in more than one way with Google. Your link on my blog would give my blog more authority as well. It is not a one way street. Most of the credit goes to the blog linked elsewhere, but it is not just that.
I link several museums for authority under Sources.
Rather than creating a list of links in one of the usual navigation areas I invite people do do a guest blog post. When they create narrative they can also provide a link (or links) to wherever they like. While it is true that it may be linking to a "competitor" I prefer to think of it as linking to a colleague.
I also regard it a two-way street. The narrative from which they link certainly helps their site a bit (in the SEO arena) and the narrative they provide for my site helps me with SEO. As an example, I am in the early staged of developing a site (blog style) about cell phone photography. One of our FAA artists and a forum contributor, Doug Brown, recently did an article that includes links to his premium FAA site. I am happy with the article and he is happy with the exposure and links. We are planning to add more.
I have also been working on a Face Mask and a Jigsaw Puzzle site in the same format. I have welcomed guest blogs/articles on both of them as well. While I cannot attribute any sales as a direct result of the Cell Phone Photograph site (yet), I can attribute sales of face masks and puzzles - to both me and to the guest writers.
Backlinks don't carry the weight they once did. I would recommend focusing on SEO and churning out high-quality content on a regular basis. I see that your domain is only 240 days old and you have 7 blog posts. Start writing 300 word plus blog entries every week and posting to social media accounts and you'll be noticed by Google.
No thanks, reciprocal linking explicity for SEO is a very dangerous game. Too much and you risk being in violation of Google's Webmaster Guidelines. Backlinks to your site need to be built naturally and from sources that have a legitamite reason to do so.
Also, you get no added "authotiy" by linking to a high authority site, only by them linking to your site.
David, that "Contributing Artists" section is for someone with more than one "guest" article. When there are a couple (or more) articles in place that entry would link to a page within MY site with a blurb about the artist and then link from there out to wherever they like (FAA, personal blog, Facebook, etc.).
backlinks are very hard. if you have a link on a page that isn't related to the thing that is on your page - you can get hurt. so lets say pete's automotive lets you add the link, you get hurt because your page has nothing to do with cars. it would have to be very relevant. and single links are better than trading links. as chicago said, back links won't help you get found. having a constantly updated site, get get's google excited. it likes on going content. updated weekly or daily. or hourly. i found that when i had a link page i would get a lot of people begging for those one way links that had nothing at all to do with my page. and its not like they will give you a link back.
google has a long list of things it wants and doesn't want. the links would have to be organic, like used as a reference to an article or something.
I can't imagine anyone here trying to link to an automotive store, that being said, I have to think that Google offers some leeway in that regard. Lets say someone buys a few of my prints for their showroom, and there is a big deal made about it and its done on social media, and their website. Is Google going to kill me for every non-photography site out there that decides they saw something of mine that was cool and decides to post about it? I hope not. If that's the case I want a phone number to chew someone out. Because I have seen spammers go after legitimate sites, labeling their backlink as some kind of pharmaceutical drug, and linking to a none-existing page on the photographers website. My guess is that Google, much like its adsense program is pretty smart about determining legitimate abuse, vs people guest blogging on each others platforms, in fact guest blogging remains a widely used method for people to get known, and variants of it exist in twitter, and Instagram. Google at the end of the day wants practices that enhance the web experience of real people, and if a guest blogger provides a useful 500 word essay about their art on some other artists blog, and happens to link to their art or their website in the process, common sense suggests that is a legitimate activity that is enhancing value. Having a page with 1000 artist links linking to a 1000 pages that also have a 1000 artist links, is not, and is what Google wants to avoid.
Backlinks, from legit sources, particularly high value websites remains the gold standard of relevance in SEO. It just has to be done properly.
ASCE with 12 million backlinks and 10,000 linked domains talking about Hoover Dam on its website, will always kick my butt in search on the same topic, no matter how well written and keyworded any article on the subject that I might write.
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