If you have your own website, you can use the widget to embed the shopping cart directly on your site. For instance, I have a Wix site and I used the embed code to make my whole FAA store appear as a tab on my site. You can see it by going to my site and clicking on "my store" : http://www.amyneufeld.com/ If you don't have a site outside of FAA, I don't think you would need the widgets.
