10 Website Mistakes that Kill Your Art Sales

by Carolyn Edlund

Looking to increase sales of your art? Then you are most likely trying to drive traffic to your website. But what happens then?

I frequently review artist websites and take a close look at the experience they are providing for their visitors and potential customers. Here are 10 common mistakes that can cause your reader to click away, perhaps never to return:

1. Boring Home page – Although your Home page may not always be the first page that visitors see, it must be structured to make a strong visual statement to draw the visitor in. I always recommend that artists wow their website visitors with incredible photos of their work right up front that creates an irresistible draw to see more. A slider can be used as a dynamic way share a series of pieces from your collection.

2. No visual relief – Is your website full of endless text and long paragraphs? Most people surfing the internet have a relatively short attention span. Be concise and considerate of their time. Break up written content into short paragraphs, leaving lots of negative space so the reader is not overwhelmed. Otherwise, they may find it easier to click away than to actually read anything – leaving you and your work behind.

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